As a key player in the equestrian industry and with our ear fixed firmly to the ground, ETN strives to be first with the latest industry news. Our online news feed keeps you up-to-speed with a wide range of breaking stories and issues.

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15th July, 2019.

Shows urged to enforce mandatory vaccinations and owners to practice good biosecurity.

The Animal Health Trust (AHT) today confirmed that the number of laboratory confirmed outbreaks of Equine Influenza (EI) in Great Britain has now exceeded 200.

This compares with just two outbreaks reported in 2018.

Dr Richard Newton, the AHT’s director of epidemiology and disease surveillance, said: “Alarmingly the number of outbreaks of Equine Influenza continues to rise and are likely to continue week-on-week for the foreseeable future.

“The effect of increased horse movement and mixing of horses at events in the summer is a contributing factor.

“We applaud those horse shows and events which have made vaccination mandatory, have arrangements to check passports and enforce the rules.

“We encourage organisers of horse shows and events in the future to make vaccination mandatory, and to ensure this decision is communicated in plenty of time ahead of their event to allow owners the time to properly vaccinate their animals.”

The AHT’s advice to horse owners is to remain vigilant to the clinical signs of ‘flu, boost the horse’s vaccination if it was given more than six months ago and isolate new arrivals on the yard and those returning from shows.

Owners are also urged to practice good biosecurity at their yard and when out competing.


15th July, 2019.

Meet the saddler who’s won a new award.

Jennifer Roy has been named Bench Saddler of the Month.

This new ETN award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leathercraft skills.

Jennifer was nominated by Kay Hastilow, a former SMS president, who says: “Jennifer’s work ranges from basic repairs to fantastic bespoke harness, bridles and leathergoods with the highest standard of decoration and furnishings. She is a bench saddler of the highest calibre.”

Fife based Jennifer runs The Springfield Saddler. She is a Master Bridle Maker and Master Saddler & Harness Maker who says she prefers to hand-stitch in high quality leather for increased strength and an excellent finish.

“My passion is for bridlework and harness that actually fit the horse,” says Jennifer.

“A correctly fitting bridle is as important as a correctly fitting saddle, so I understand the difficulty many horse owners face in trying to find off-the-peg products that fit their horses.”

Jennifer adds that riding and working with horses for more than 40 years has helped her understand what riders want from their saddlery.

Recently she has turned her expertise to a new line of work. “I’ve become something of an expert in Clydesdale harness, mainly due to there being no-one else who produces it,” Jennifer revealed.

“It’s been a steep learning curve with a lot of help from the heavy horse owners. Finding the metalwork to produce the harness can be a challenge as it’s no longer made, so we have to improvise at times.”

• Read more about Jennifer’s work and career in the July issue of ETN.

How to nominate

Everyone is invited to nominate candidates for the ETN/SMS Bench Saddler of the Month award. Nominees can be working in a factory or workshop setting, for an employer or self-employed. They can be based anywhere in the world. To nominate a bench saddler (or more than one) email and tell us why this person deserves to be recognised. Please include the saddler’s name and where they work too.


15th July, 2019.

The company is set to sponsor BETA International’s showpiece of what’s new for a seventh consecutive year.

Shires Equestrian has signed to sponsor BETA International’s New Product Gallery for the seventh consecutive year, in line with the company’s commitment to supporting the trade. This highly popular showcase of all that’s new and exciting is always eagerly anticipated by the show’s visitors and one of the top features on everyone’s “must see” list.

Shires co-managing director Marcus Cridland said: “We are pleased to continue our sponsorship of the New Product Gallery for 2020 as part of our commitment to supporting retailers. The feature is a strong focal point within the show, where it highlights new and innovative products, and provides excellent brand exposure for Shires. I would like to thank members of the BETA International team for all their hard work and dedication. We have one UK equestrian trade show in the calendar year and, as exhibitors, we share in a common goal to put on a world-class event. In order for us all to maximise this fantastic opportunity, we need the backing of retailers to ensure that the show remains strong and beneficial to all.”

BETA International organiser Claire Thomas added: “New products are the lifeblood of the industry and this highly effective and attractive feature is a great way to give them the prominence they deserve. We are thrilled that Shires Equestrian is backing the New Product Gallery once again and we really look forward to working with Marcus and his team to roll out a first-class industry experience for our visitors.”

Shires Equestrian joins the trade show’s fellow supporters, official media partner and Innovation Awards sponsor Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, Champagne Bar sponsor NAF, model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country and pet markets. For further information about exhibiting at the show, please contact Darren Mottershead, email or telephone +44 (0)1937 582111.


15th July, 2019.

Recently formed company is handling cooling products from California.

A new company called Highland Wear has become the UK distributor of the American owned range of Equi Cool Down cooling products.

Highland Wear is run by horse people Heather McCarrick and her partner Sam Holtby. Heather used to work in equestrian retailing, at Millbry Hill’s Stokesley branch.

The eight strong Equi Cool Down range covers products for horses and humans.

The collection relies on clever fabric technology and requires no pre-freezing or chemical reaction.

Find out more in the August issue of ETN.


15th July, 2019.

More than 500 horses and riders took part in the Ride for Life.

A sponsored ride run by Speedgate has raised more than £61,000 for Cancer Research UK.

The retail saddlery business, which has three sites in Kent, had already collected £205,000 for the charity over the years. Speedgate revived its Ride for Life last month after a four year break to boost the total still further.

More than 500 horse and rider partnerships took part in the two-day, ‘think pink’ themed ride at Speedgate Farm in Kent.

“On behalf of Cancer Research UK, we thank all of the riders for their efforts, it is a truly amazing total,” said Nicola Preston of Speedgate.

She went on to thank Court Lodge Farm Horse Riding for permission to use some their land, Virbac UK Equine for sponsoring the medals, Nettex Equine for supplying electrolytes and all volunteer marshals.


8th July, 2019.

“Emphasis on evidence based parasite control” welcomed.

The National Office of Animal Health (NOAH) has published new guidance for SQPs around faecal testing for parasites in horses.

“We have created the guidance as our member companies have noted an increase in questions arising on this topic,” says Tessa Plagis, technical policy assistant at NOAH.

“There seems to be a common misunderstanding about the significance of the results, and we are hoping that with this guidance we are able to clarify how the faecal egg count reduction test works and how the results should be interpreted.”

Claire Shand, of postal worm count service specialist Westgate Labs, has welcomed the initiative.

“It’s great to see NOAH putting an emphasis on evidence based parasite control,” she said.

“We welcome the guidance they’ve produced to help with the interpretation of faecal egg count results - and particularly in addressing the rising problem of drug resistance and the important role that testing plays in monitoring and determining this.”

Claire added that, in Westgate Labs’ experience, routine resistance testing following treatment isn’t widely carried out by horse owners – despite advice about best practice.

“As the issues develop, it’s something that will become more necessary and all prescribers should be encouraging horse owners to add this step into their approach,” she added.

“A greater knowledge of the tools we have available to us to target anthelmintics [wormers] and ensure they are effective can only be a good thing for the health of our horses.”

NOAH’s guidance note is available for download here

• ETN publishes AMTRA accredited features and quizzes to enable SQPs to refresh their knowledge and earn CPD points to maintain their qualifications. The next one is in ETN September issue.

Want to be in the August issue of ETN? Contact Beth Crow on 01937 582111 or email


8th July, 2019.

Two overnight stays for two are up for grabs to trade customers.

Retailers buying PureFlax flax oil supplement for horses and dogs have a shot at winning a night away for two in a charming Yorkshire Dales hotel.

The prize draw is open to existing customers and new stockists who order £80 worth of PureFlax directly from the company or through wholesalers Battles and Trilanco.

The competition runs during July and August.

“PureFlax understands how important it is to support its retailers,” says business development manager James Palmer.

The winning retailers and their guests will stay at the Devonshire Grassington hotel which was renovated by the Timothy Taylor’s Brewery in 2015.

Famed for its Yorkshire hospitality, pub grub, log fires and some of the best beer the UK has to offer, it’s close to Pen-y-ghent the famous fell that forms part of the Yorkshire 3 Peaks Challenge.

The draws take place on 5 August for July customers and 2 September for August customers, with all trade customers eligible to enter.

PureFlax is grown, harvested and cold-pressed on a farm near Wetherby in Yorkshire. It has full traceability.


8th July, 2019.

New owner says it fits into growth plans.

Parallax Plastics has acquired the Skup feed scoop from HUF Design.

The 2.7 litre capacity, polypropylene scoop won an innovation award at BETA International 2015.

“It’s a great addition to our large range of feeding products,” says Anna Gardner of Nottinghamshire based Parallax Plastics.

“This is one of three new products launching [for us] this year. It fits very well into our growth plan to develop new equestrian plastic products, proudly manufactured in the UK.

“We're grateful to [product inventor] Emma Lawton for the opportunity.”

In a first for feed scoops, the Skup has teeth to loosen compacted feed. It also has measuring gills for accurate portion control when preparing feeds, and comes in several bright colours.

Want to be in the August issue of ETN? Contact Beth Crow on 01937 582111 or email


8th July, 2019.

A collaborative effort of industry bodies has helped create a fresh standard that will preserve skills.

The Level 2 Leather Craftsperson Apprenticeship Standard and End Point Assessment Plan have been approved for delivery by the Institute for Apprenticeships.

The new intermediate apprenticeship is equivalent to 5 GCSEs Grades A* to C.

A Leather Craftsperson is defined as someone who either produces the leather or manufactures leather goods for a number of markets such as equestrian, golf and cricket applications, to high-end retail luxury goods and fashion, such as handbags, luggage and lifestyle accessories.

The apprenticeship will teach an overarching range of skills, knowledge and behaviours appropriate to both the production of leather and the manufacture of leather goods.

These include processing and finishing leather (post tanning processing, quality control); leather cutting and preparing (including splitting, trimming, corrective grain treatments); hand and machine sewing leather components, and assembling the final product.

The Worshipful Company of Saddlers has helped fund the development of this standard working with John West of the UK Fashion & Textiles Association (skills body for the fashion and textiles industries including leather); Kerry Senior of the UK Leather Federation; the Employers Trailblazer Group led by Rob Billington of Mulberry; and the Society of Master Saddlers (SMS).

“This was an excellent example of collaborative working for the wider benefit of the sector and the development of core skills for employees,” said Patrick Burns, trade and training advisor of The Saddlers’ Company.

For more information about the standard, see:

The Institute of Apprentices also offers the Level 3 Bespoke Saddler Standard, which is an advanced apprenticeship in saddlery, see:


2nd July, 2019.

British firm to exhibit at Spoga for the first time in 49 years.

Stubbs England is changing a half-century’s habit by exhibiting at Spoga in September.

It will be the first time the Nottinghamshire based manufacturer has shown its stable yard equipment at the trade fair in Cologne, Germany since 1970.

Brexit is a factor, but not the main reason we’re going [after so long], says Ross Bradwell, the seventh generation of the same family to run Stubbs England.

“When Stubbs commits to doing a show, we don't do it lightly,” he added.

“Due to a changing European market, we hope to strengthen our offering across the continent as well as lend support to our current distributors.

“We hope everyone will pop along to see our latest new products and pick up one of our brand new catalogues."

The first Spoga was held in 1960. In 2006, the show adopted the name spoga+gafa, having started running in tandem with the garden trade fair Gafa.

The show’s contract with the BSI, the sponsoring association which represents the garden trade as well as equestrian companies, dates back to 1974.


1st July, 2019.

Winners to receive shopping vouchers; nominations now open.

Leading feed brand Spillers has joined up with ETN to launch a new seasonal award for retailers in recognition of their nutrition know-how, product displays and customer service.

The winner will be presented with a certificate and shopping vouchers worth £75.

A fresh award will be up for grabs every season for a year with applications for the Star of the Summer Season Award 2019 kicking off now.

Retailers are invited to nominate themselves or put forward a member of their team. Members of the Spillers Retail Sales Team will also be putting forward the names of outstanding individuals who they believe deserve extra recognition and appreciation.

Spillers brand manager Kirstie Scott said: “This award gives us the chance to recognise and reward some of the exceptional retailers out there who go the extra mile for their customers. As proud partners in care, we are all very excited about being able to celebrate the importance of good nutrition with all our excellent equestrian retailers.”

Nominations for the Star of the Summer Season Award 2019 are open until Friday, 23 August. Criteria for nominations comprise:

• An individual who has gone ‘over and above’ in carrying out their day-to-day job
• Product range and display
• Customer service
• Product and nutrition knowledge
• Involvement with Spillers campaigns

Entries will be judged by a Spillers panel of experts and the winner announced in a special Star of the Season column in the October 2019 issue of ETN. The winner will be presented with a framed certificate for display in-store and shopping vouchers worth £75.

To enter, simply email including ETN Star of the Season in the subject line. Remember to make sure you have included information covering all the nomination criteria listed, together with the name, store and location of the nominee and the name and contact details for the nominator.


1st July, 2019.

Why online retailers must plan ahead to comply or face “catastrophic meltdown”.

Online card fraud is huge. £4.1bn was stolen as a result of this type of theft, according to analysts Finextra Research.

And to illustrate the personal damage, a survey commissioned by of 2,000 UK adults showed that 22% were defrauded in the last year this way.

Europe has, for some time, been worried about the problem of card fraud. As part of the fight back, from 14 September 2019 a new process known as Strong Customer Authentication (SCA) made under the Revised Directive on Payment Services (PSD2) will be in place.

Extra layer of security

SCA is to all intents and purposes an extra layer of security designed to prevent payment fraud.

It ensures that online card transactions become more secure through “multi-factor authentication” – a second check to demonstrate that both the transaction and card holder are genuine.

The aim of SCA is to be the ‘chip and pin’ of the online world; and rather like chip and pin, SCA will apply to transactions over a certain value - €30 (around £26).

But while SCA targets the online transaction, Mark Nelsen - a risk and authentication expert at card processor Visa, says that banks and merchants may also need to regularly check that contactless payments are made by the correct cardholder too – by asking for a PIN.

“This,” he says, “might occur after a contactless card has been tapped five times in succession, or when €150 (around £133) has been spent using only contactless taps.”

As to how it’ll work, SCA could mean any one of numerous authentication methods such as an online PIN or password, a device that only the cardholder can authenticate - say a smartphone, or a biometric trait such as a fingerprint or facial recognition that is clearly very personal.

Will it irritate customers?

SCA is going to mean a marked change to how firms accept cards. And for some there are worries that this extra layer of protection will add unnecessary complexity which will irritate customers who may find themselves unable to pay.

But change was clearly needed. According to a UK Finance report in 2018, UK Payment Markets, in 2017 there were 3.1bn credit card payments – an increase on the previous year of 13%. The same report reckons that by 2027 there will be 3.9bn credit card payments a year.

In comparison, there were 13.2bn debit card payments in 2017 (up 14% on the previous year) and 2027 could see some 19.7bn debit card payments.

Changes businesses need to make

Compliance with the new regime is mandatory. There will be no exceptions and if a firm doesn’t comply, then all transactions will be automatically declined by the cardholderʼs bank when they attempt to make a purchase.

Further, by not planning ahead and developing authentication processes that offer the least friction to consumers, firms could see payment problems arise and customers using retailers that do offer a seamless experience.

Clearly then, the first step for any trader is to set up their systems to recognise when transactions need to abide by SCA (because they are above the €30 threshold) or when they don’t (because they’re below).

Recurring payments will be exempt from the system, so that needs noting. Allied to this is the option for a customer to ‘whitelist’ a business with their card issuer, so that future purchases made from that business fall outside the multi-step authentication regime.

The second step is for a business to consider how SCA is to be operated. Are transactions to be authenticated by text, smartphone, email, biometric trait or other option?

For firms the size of Amazon, the options are many. But for the smaller independent, a text- or email-based process is likely to be more appropriate.

Visa suggests that for transactions that require SCA, businesses should have what is known as 3-D Secure 2.0 (3DS) in place to enable them apply exemptions such as low-risk transaction analysis or perform two-factor authentication when needed.

The benefit to firms of 3DS is that it allows issuing banks to verify credit card owners during the transaction process. This means that those firms using the protocol can transfer liability for fraud disputes away from themselves.

Lastly, firms need to think about whether they want to implement SCA internally – and so become ‘expert’ - or hire in third-party help to undertake the task. A conversation with a merchant acquirer would be time well spent.

In summary

SCA is coming, like it or not. So those selling online need to plan ahead else they face a catastrophic meltdown as a huge chunk of their business will be denied from mid-September.

• Read more business advice every month in ETN.


1st July, 2019.

BETA International’s initiative is designed to support the saddlery industry.

The BETA International Saddlery Pavilion – supported by the Society of Master Saddlers and the Worshipful Company of Saddlers – is offering saddle and leatherwork companies the opportunity to put their products on the world stage as part of the 2020 show’s drive to support the saddlery industry.

With space for up to 14 companies, the pavilion promises a high-profile presence at the show and access to a large audience of industry buyers. Stands of up to 6 sq m are available on a first come, first served basis. Only those that have not exhibited independently during the past two years can apply. However, companies that appeared in the 2019 pavilion can also feature in 2020 as part of the area’s maximum two-year policy.*

“We are very proud that the BETA International Saddlery Pavilion is such an important part of the show and extremely pleased that it has received such prestigious support,” said BETA International organiser Claire Thomas. “The initiative is a fantastic way to attract companies from this historic sector and allows those who have not previously exhibited – or have not done so for a while – to encounter, and benefit from, a receptive and enthusiastic global market.”

Hazel Morley, chief executive of the Society of Master Saddlers, added: “We are delighted to give the Saddlery Pavilion our backing. The SMS wants to support its manufacturing members in every way it can and the pavilion gives them the opportunity to attend the show at very reasonable rates. It’s a great arena in which to showcase the high quality of their products.”

BETA International is the annual go-to destination for retailers seeking quality equestrian, country clothing and pet products. Widely regarded as the unmissable trade buying event, it has been welcoming visitors and exhibitors through its doors for more than 40 years.

The 2020 show runs from 19 to 21 January at the NEC, Birmingham. If you would like further information about exhibiting in the Saddlery Pavilion, please contact Darren Mottershead, email or telephone +44 (0)1937 582111.

*Companies can exhibit in the BETA International Saddlery Pavilion for a maximum of two years.


24th June, 2019.

Claims that a feed is ‘balanced’ and ‘complete’ were likely to mislead consumers, says watchdog.

Equidiet (UK) has been reprimanded by the Advertising Standards Authority (ASA) over the way it promoted its EquidGel product on its website.

The Lincolnshire based firm’s description of its product as ‘balanced’ and ‘the only complete feed that nourishes and hydrates at the same time’ was found to be an exaggeration.

Indeed, deficiencies in the product were likely to negatively impact the health of horses if they were fed EquidGel as a sole ration over the long term, concluded the ASA.

The watchdog said the advertisement must not appear again in the form complained about. Equidiet (UK) has been told not to claim EquidGel is a ‘complete’ or ‘balanced’ feed unless it holds evidence to substantiate its claims.

Read the full ruling at


24th June, 2019.

Plus other fresh National Equestrian Survey announcements.

The equestrian industry is worth £4.76 billion – up from £4.3 billion in 2015.

The figure is among the latest statistics from the National Equestrian Survey (NES), undertaken by the British Equestrian Trade Association (BETA), unveiled at last week’s BETA Feed Industry Conference.

As well as highlighting the equestrian industry’s significant contribution to the national economy, the NES calculates the sector’s health and potential by measuring numbers of riders, horses and horse owners and their expenditure.

An upturn in rider numbers is a cause for optimism; 3 million people from British households have ridden in the past year, compared with 2.7 million in 2015.

A worrying trend is the five million lapsed riders. Of the 650,000 expressing a wish to ride again, most cited limited time, funds and access to horses and facilities as the most common reasons for not doing so.

The NES, which is widely quoted and accepted as a reliable barometer of the state of the industry, is produced by BETA approximately every five years. Recent editions are part-funded by Sport England.

The wide-ranging survey unearths a myriad of fascinating facts about the equestrian industry and its participants. For example, the average age of UK horses is 13.

The uptake of digital consumer magazines has doubled in five years, yet just 2% of equine feeds are purchased via the internet.

Equestrianism employs more people than agriculture or the music industry.

Expenditure on specific product categories, and how it compares with the previous NES, are also documented.

BETA member companies each receive a free overview document. Specialist sections can be purchased separately. More details from the BETA office on 01937 587062 or email


24th June, 2019.

Broadcaster to show top competitions from the show where rain stopped play for spectators.

This week will see Horse & Country (H&C) showcase key classes from the Equerry Bolesworth International Horse Show.

Heavy rain meant the show was closed to the public although the show jumping and dressage went ahead on the Cheshire venue’s all-weather surfaces.

Highlights of the Equerry Grand Prix, with Ellen Whitaker collecting some of its £90,000 total prize fund, will be aired on Wednesday, 26 June 26 at 7pm.

Dressage fans can see the Theraplate UK CDI 3* Grand Prix, won by Charlotte Dujardin and Mount St John Freestyle, on Thursday, 27 June at 7pm.

The Horse & County CSI Amateur Bronze 1.15m show jumping goes live on Friday, 28 June also at 7pm.

Coverage of the Equerry Bolesworth International Horse Show is available on Horse & Country Sky channel 184, Virgin Media channel 298, and on H&C’s streaming service.


24th June, 2019.

Exhibitors at the Harrogate showground set to meet royal guest.

The Duke of York is to visit next month’s Great Yorkshire Show (9 – 11 July).

He will meet officials, competitors and exhibitors on the Thursday, the final day of the show.

The Duke, who last visited the show in 2002, will be hosted by the show director Charles Mills at the Harrogate showground.

More than 130,000 visitors are expected to enjoy the 161st Great Yorkshire Show.

The final day also sees the famous Cock O The North show jumping competition take place.


17th June, 2019.

It will be inspirational, says Princess Anne.

The Princess Royal has officially opened the first National Training Centre for the Riding for the Disabled Association (RDA).

HRH Princess Anne is president of the charity and a patron of the new Warwickshire centre which will train and inspire the charity’s volunteers and coaches from almost 500 RDA centres across the UK.

The RDA’s new home is based at the Lowlands Equestrian Centre, in Shrewley, which already provides riding opportunities to 100 disabled children and adults – a number set to double in the coming months.

During her visit, Princess Anne spoke to riders and presented rosettes. “RDA has built a world-class reputation on the strength of its expertise, coaching and horsemanship,” she said. “These are strengths that must remain at the heart of everything we do in the coming years.”

RDA helps 25,000 disabled children and adults and has 18,000 coaches and volunteers.

Para-dressage multi-medallist Sophie Christiansen, another patron of the new centre, says her life was transformed by learning to ride with RDA

“I was lucky enough to be taught by a series of inspirational coaches, without whom I would never have discovered a talent for riding,” she said.

“RDA could see my potential as a young athlete and supported me every step of the way to the Paralympics. However, ‘achievement’ does not have to mean a gold medal.

“It could be teaching a rider to sit up straight so they can go on to live independently or to be able to communicate to others to help on the journey to employment. Coaches can change lives.”

The new centre has stables and grazing for 20 horses, indoor and outdoor arenas and training and conference facilities.

This year marks the RDA’s 50th anniversary.


17th June, 2019.

Retailer’s “exceptional” work is rewarded.

Naylors Equestrian’s store in Wardle, Cheshire won a retailer display competition organised by the British Equestrian Trade Association (BETA) as part of its 2019 Safety Week.

Assistant manager Kirsty Lowndes and her team created a series of striking displays promoting rider safety and highlighting the campaign’s message that safety garments should be correctly fitted, fastened and up to standard.

“We focused predominantly on hi-viz, riding hats and body protectors, using products, posters, literature and plenty of BETA Safety Week branding,” explained Kirsty. “Customers asked us lots of questions, we saw an increase in safety garment fittings and lots of riders popped into the store with their own riding hats and body protectors for checking.”

Naylors Equestrian wins a certificate and a luxury BETA gift hamper. Highly commended awards went to Hacketts Saddlery of Blackpool, and Mole Avon Trading, of Axminster, Devon.

Said BETA’s executive director Claire Williams. “Thank you to all retailers who did such a marvellous job of creating fun and thought-provoking in-store displays, and many congratulations to the team at Naylors whose work was exceptional.”


17th June, 2019.

Auction of memorabilia to mark 150th anniversary of first game to be played in England.

Photographs of Prince Charles and Winston Churchill playing polo and illustrations of the sport by E.H. Shepard (of Winnie-the-Pooh fame) will come under the hammer in a polo themed auction later this month.

The sale of more than 200 lots also includes a Walt Disney cartoon from 1936 titled Mickey's Polo Team.

Run by sport memorabilia specialist Graham Budd Auctions, it coincides with the 150th anniversary of the first polo game played in England.

The timed internet auction (on begins on Saturday, 29 June and ends on Monday, 15 July.


17th June, 2019.

New factory set to increase production and create jobs.

I’Anson Brothers, home of British Horse Feeds, is to build a new 23,000 sq ft factory at Dalton New Bridge, near Thirsk in Yorkshire.

The ultramodern, energy efficient facility will have an initial 150,000 tonne capacity per year – with two production lines producing over 30 tonnes per hour.

I’Anson’s headquarters, plus the manufacture of micronized feeds, specialty rations, horse feeds and its own label service, will remain in Masham, North Yorkshire, where the business was founded in 1900. The new factory will concentrate on bulk farm feeds.

British Horse Feeds covers Speedi-Beet, Fibre-Beet and The Golden Paste Company, maker of TurmerAid supplement.

I’Anson currently employs 80 people, with the new factory initially creating ten additional jobs. The company says it will also allow it to grow its existing network of local producers, farmers and suppliers from whom it buys a large proportion of its raw materials for manufacture.

Exports are set to expand too. I’Anson already sells to 40 countries worldwide.

“For the last 60 years, we have been based at our Masham mill and have continually invested in new technology to increase production volumes and our efficiency,” said Chris I’Anson, chairman and managing director.

“However, the physical limitations of the site mean we have reached production capacity, constraining our ability to grow.”

I’Anson won a Queen’s Award for Enterprise – Innovation for its patented Speedi-Beet product.

The company also supports the local community. I’Anson helps fund night-vision goggles to enable the Yorkshire Air Ambulance helicopters to fly after dark.


12th June, 2019.

… and can choose to stay on site or go home.

Traders exhibiting at Bolesworth, which is now completely closed to the public, will all get a full refund, ETN has been assured.

Although the competitions are going ahead on the Cheshire venue’s all-weather surfaces, heavy rain and flooding caused organisers to close the entire four-day show to spectators and shoppers.

“All trade stand holders have been offered the option to leave the site if they wish, or stay,” Clare Walkeden of Bolesworth International told ETN.

“Regardless of their decision, we are offering a full refund to recognise the support and effort that has gone into their attendance at the show.

“For those leaving, we will shortly be starting a coordinated exercise to ensure they can leave site safely.”


12th June, 2019.

International fixture set to run competitions - without spectators or shoppers.

Bolesworth International Horse Show is closed to the public today and tomorrow (12/13 June) due to heavy rain and local flooding.

Organisers at the Cheshire venue were today offering visitors refunds or free admission on Friday, Saturday and Sunday.

ETN has asked about where the lack of visitors and shoppers leaves trade stand holders at the show. We have been told a statement will be issued later.

Earlier this morning, Bolesworth organisers said: “Despite taking proactive measures throughout the build-up and overnight, we are not able to open the show to the public today.

“We have significant water standing on site and also on the roads surrounding, and so have taken the decision that movement on site is not possible for safety purposes.”


12th June, 2019.

ETN diarist and show trader Guy Roper reports from last weekend’s Bramham horse trials (6 – 9 June).

“I like Brammers. It’s always got a good feel to it. Small enough to be friendly and give an opportunity for chats with chums who at Badders would be half a mile away; big enough to attract the crowds and the ‘Riders of Renown’ that help to pull them in.

It’s an event that almost defines the appeal of the horse trials circuit. The balance of the different elements of competition, shopportunity and a day out is what built this side of the equestrian industry, and the generations raised on it. It’s part of the social calendar as well as the sporting year.

You have to understand, though, that it’s in Yorkshire. This means that there are some special considerations to be borne in mind when you book a stand. Mostly the weather. When it’s good, it’s very, very good and when it’s bad, it’s pretty awful.

I was reflecting on this during late-night shopping on Friday - or rather as I stared out at the steady rain during the period set aside for keeping me from my dinner after the punters had voted with their feet.

To be fair, last year’s late-night shopping slot was a perfect summer evening for relaxing with a chilled drink and chatting with friends. That sort of expresses my issue with the late-night shopping idea. Yes, it can work; but last year it mostly didn’t because it was too hot, this year because it was pouring with rain and too cold.

It means a 12 hour day for me and the hired help, with all the extra costs that entails. It also means a less than 12 hour break between trading days by the time you have packed up, and got off site if you need to, eaten, sorted yourself, come back, restocked, fettled the stand and opened up again to catch the early punters’ passing pound. It may be a draw for some, but I question its overall value.

This year, it gave me time to watch the rain which came in at precisely 4 o’clock - exactly the right time to make those there leave and deter the evening crowd from turning up – and reflect on the mixed abilities one needs to run a tradestand.

Getting weary

Event organisers don’t quite realise that this might be a single generational thing, because it’s a bundle of talents that thrive in a particular environment. For sure, some will carry it on. Some, having grown up in the show circuit, will find new ways to make it work in an increasingly hostile trading environment. But at the moment, some of us are getting weary and the skills needed to make it stack up are becoming increasingly varied.

Indeed, in a quiet late-night shopping moment, I tried to come up with a show trader’s job description:

Diplomatic skills: how to explain nicely to the wall of damp people staring dejectedly at the rain, while sheltering under the front of your stand, that no-one can get in to look at the stock, and perhaps they might wish to go elsewhere.

Currency Trader: when at Brammers, recognising that the Yorkshire Pound is higher in value than the pound sterling which is used in other parts of the country. Yes, it looks the same, it feels the same and all the sizes and colours of the coins and notes are the same, but Yorkshire folk know that the Yorkshire Pound is worth more. This is why they expect more for each Yorkshire Pound they spend. They aren’t looking for a discount and they particularly don’t want any favours. It’s just the way it is, and you need to think about that with your pricing.

Astrologer: mostly the stock items will turn over at a predictable rate. But identifying the next trend, the new twist on a classic or staple item, or the completely left-field must-have thing is an almost occult ability. It’s the commercial equivalent of snakes and ladders. If you get it right, it’s a major win. If you get it wrong, then fewer sausages in the sausage casserole.

Navvy: or Labourer, or as Job Centre Plus probably has it “Non-Specialist Physical Operative”. Most of us have quite a physically demanding time during set-up and breakdown. At the time, you just do it; but servicing the stand - towing a roller drum of water up there to keep the kettle working - on a daily basis is quite hard work. Ok, it saves on the gym subscription but it’s probably not a balanced exercise.

Long Distance Lorry Driver: it doesn’t matter whether it’s an HGV or a van or an overloaded estate with a bulging trailer, we’ve all done it. If you are in this game, it’s most unlikely that you live at Badders or Brammers, so we have to get there, often late after the previous show, to set up and then get away ‘as soon as’ afterwards to go on to the next. It’s actually like doing two separate jobs, and it’s probably sometimes on the margins of responsibility, let alone legality. Eddie Stobart, eat your heart out for the hours we have to put in!

Yes, it’s a complicated and individual mix. Some chums thrive on the life, some just do it to earn a crust. I know I’ve enjoyed it, but I can’t predict what the future holds. I’m really not sure how much longer the squeeze between declining spend on the ground and rising costs at events leaves me with a viable margin.

In his foreword to this year’s guide to the event, Bramham director Nick Lane Fox encouraged punters to “patronise the tradestands”. I know he didn’t mean it like that, and the Bramham organisers don’t, but other events possibly need to “think on” as they say in these parts.

I, and a lot of other chums chatting the other night, already are. Do remember, Dear Organisers, that you are static and we are mobile. Our fixed costs can drive somewhere else. Yours are rooted like the trees on your estates. If you continue to put up the stand fees and reduce the disposable income of the punters by increasing admission prices and parking charges, then you will break a very delicate equation which for us makes the operation worthwhile.

That said, Brammers was Brammers, and for me and others it remains a “go back to”. Despite the weather, it was mostly acceptable trading. One or two chums did well. Some did unpredictably poorly but overall, I’ll give it another whirl.




10th June, 2019.

Gathering planned to mark the achievements of Charles Owen’s late chairman.

The family of Roy Burek are to welcome the trade, wider equestrian community, friends and colleagues to a celebration of his life.

Roy, died in April aged 61, was a pioneer in rider safety equipment.

A service will take place at 11am on Saturday, 6 July at St Giles’ Parish Church, Church Street, Wrexham LL13 8LS.

It will be followed by light refreshments at a venue to be confirmed.

The family requests emails to or calls to 01978 317769 before 17 June to confirm your interest in attending.


10th June, 2019.

Visitors can learn about safety standards, HR issues, worming, saddle fitting, social media and equine nutrition – and earn CPD points - during January’s show.

Top-class presentations are the hallmark of BETA International and some of the very best speakers and personalities in the business are preparing to take to the podium once again in 2020. Back by popular demand are:

Alastair Stewart – the ITV newscaster will take to the stage to host Talking Business, the edgy industry debate where key movers and shakers wrestle with the latest corporate, political and economic hot topics.

Amanda Chadwick – the HR expert from Croner brings her unique approach to deliver a fact-filled talk packed with advice and information for retail businesses.

Kay Hastilow – the master saddler with years of finely honed expertise hosts presentations on different aspects of saddle-fitting.

Michelle Goodall – the highly knowledgeable and influential social media expert explains how this medium can be used to boost business.

Kate Hore – the NAF senior nutritionist is back to explore ways in which diet can impact equine welfare and wellbeing in a seminar with CPD points.

Jim Wishart – the popular veterinary consultant will put equine and companion animal worming firmly in the spotlight for SQPs wishing to gain CPD points.

Claire Williams – BETA’s executive director provides an update on current safety standards.

These BETA International favourites will be joined by other leading speakers throughout the three days in the show’s Demonstration Arena, Seminar Theatre and The Spotlight.

“I don’t think you can ever have too much of a good thing,” said BETA International organiser Claire Thomas. “We know our visitors come along to the show to source new products and network, but they also relish the opportunity to learn things that they didn’t already know.

“They like to brush up on existing skills, take home some tips and advice, and generally be inspired by all they have seen and heard. Our great programme of presentations and seminars – some with CPD points – ticks the boxes every time. When visitors told us that these people and what they have to say made a huge difference to them and their businesses, we listened and were delighted when the speakers accepted our invitation to return for the 2020 show.”

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country and pet markets. If you would like further information about exhibiting, please contact Darren Mottershead, email or telephone +44 (0)1937 582111.


10th June, 2019.

This month sees the final ETN/SMS Saddle Fitter of the Month named.

Caroline Wilde has received June’s ETN/SMS Saddle Fitter of the Month award.

Presented in conjunction with the Society of Master Saddlers (SMS), the award recognises those whose good practise is making a difference to horses, riders and the saddlery industry.

Caroline was nominated by Lisa Menet of Amerigo Saddles, plus some happy clients.

“Caroline is a qualified equine body worker, so a saddle fitting with her is a whole horse evaluation,” says Lisa.

“Nothing is too much trouble for Caroline. Her customer care is second to none and she’s always open to new ideas and improving her technical knowledge of the horse and products available to benefit her clients.”

Kellie Cowan, a client, says: “Caroline demonstrated in-depth knowledge, time and great compassion when we were struggling with intermittent problems with our jumping pony.

“She assessed and reassessed our pony’s shape and movement and guided us through her findings before altering our current saddle to a perfect fit. She eliminated all the issues the ill-fitting saddle caused, culminating in a happy pony and owner.”

Another client, Liz Langford, says Caroline went above and beyond to fit her mare.

“By the time I met Caroline, we had tried 18 saddles and we were giving up hope of ever finding a suitable one. After two hours of trying four different makes and styles, Caroline measured up and got to work. We haven’t looked back since.”

Originally from Yorkshire, Caroline was a metallurgist who has studied quantum physics. However, she’d always loved horses and in particular show jumping.

Another passion is leather, and Caroline began making bridles for show jumpers, Welsh pony stallions, handbags and dog harnesses. She also took saddles apart and reflocked her own.

Regular training with her horse at John Whitaker’s yard evolved into working for John Whitaker International on the company’s HOYS stand. Caroline was then taken on as a sales representative, was promoted to business development manager and, she says, “fell in love with the industry along the way.”

While with John Whitaker International, Caroline trained in Italy with Prestige Italia Saddles to become a saddle fitter. She also took the SMS Introductory Saddle Fitting course.

Now based in Herefordshire, and having been in the saddle fitting business for over 20 years, Caroline is an SMS Qualified Saddle Fitter. “I love my work as every day is so varied,” she says.

“To keep on top of the game, I constantly train throughout Europe and I am always on the lookout for innovative products.”

New award

A new ETN/SMS awards series begins in the July issue.

Each month, ETN will feature a Bench Saddler of the Month – someone who upholds the highest standards of leather craft skills.

The new award succeeds the saddle fitter award which has run for just over a year and produced 14 worthy recipients.

How to nominate

Everyone is invited to nominate candidates for the ETN/SMS Bench Saddler of the Month award. Nominees can be bench saddlers working in a factory or workshop setting, for an employer or self-employed. They can be based anywhere in the world.

To nominate a bench saddler (or more than one) email and tell us why this person deserves to be recognised. Please include the saddler’s name and where they work too.


3rd June, 2019.

“I love the sense of adventure,” says Tom MacGuinness after his victory.

Tom MacGuinness, the 67-year-old founder of Horseware, has won his first FEI CEI-3* 160km (100-mile) contest.

He rode his 11-year-old chestnut gelding Horseware Sasha D'Aillais at just over 18km per hour to take the victory at the King’s Forest in Suffolk on Saturday (1 June).

The pair completed ahead of Spain’s Maria Alvarez Ponton (JM Bucefala) and Omar Blanco Rodrigo (Twyst Maison Blanche).

Tom MacGuinness also owns Horseware HLM Iguazu, ridden by Martin McNamara to win the CEI-2* competition - the first time Irish riders have won an FEI endurance double.

Tom said of his 160km winning ride: “This horse is amazing, I’m very happy with how he went.

“He is just so generous. I didn’t have to dig into the well at all - he was just on the bridle and there was a lot more left in him which is exciting. After this he will have two weeks relaxing in the field and then come back into work with lots of walking out before he begins his training again.

“We will aim to do an 80km ride and then if we feel he is fit and ready to go, we will be at the European Championships [at Euston Park, Suffolk, in August].”

Tom also hopes to field an Irish team in the Nations Cup at the same event.

“I thought I would give endurance a go and initially I thought I would find it boring, but the more I discovered, it is anything but,” he said.

“I play polo but I am not born to it like I am to endurance. I love every aspect of it – the sense of adventure of riding one horse into the unknown and the real team side of things behind the horse and crewing.”


3rd June, 2019.

The public got up close and personal to saddlery skills in action.

In a new move, this year’s Hertfordshire County Show (25/26 May) ran a saddlery competition.

Classes held in the show’s Saddlery Marquee were well supported by members of the Society of Master Saddlers (SMS).

Not only was there keen competition, but saddlers demonstrated and explained their work to visitors.

“Bridle fitting was especially brought to the forefront, with many equestrians wanting to be higher placed in the show ring and to get a better performance from their horses,” reported competitor and Abbey England scholarship holder Lucy Cushley.

“Saddle fitting of course is a hot topic, with many horsey and non-horsey people very interested in what was inside a saddle and how materials can make a difference.”

Show visitors also viewed and asked questions about military saddlery from the Household Cavalry, as well as side-saddles. While the SMS and Capel Manor College were on hand to offer advice about careers in saddlery.

“It was a great way to educate and engage with consumers,” added Lucy.

The competitions were sponsored by Abbey England, Cribbs Carriage Masters and Patrick Burns, and judged Frances Roche and Karen Schlotter.

The results were:

Class One: Dog Lead

1st: Michelle Bogaerd

2nd: Ruby Knight

3rd: Charlotte Chessman

Class Two: Headcollar

1st: Andy Hawkins

2nd: Tara Griffin

3rd: Gudrun Gadegaard

Special: Molly Grout

Class Three: Leather Box or Container

1st: Line Hansen

2nd: James Adair

3rd: Lucy Ellis

Special: Jeanette Hutchinson and Zöe Hurst

Class Four: Harness Bridle

1st: Sam Belasco

2nd: Gudrun Gadegaard

3rd: Tara Griffin

Best in Show: Sam Belasco for his Harness Bridle


3rd June, 2019.

Nominations invited for important equestrian accolade.

Organisers of the National Equine Forum are inviting nominations for the Sir Colin Spedding Award 2020.

They particularly want to hear about exceptional but as yet unrecognised people or bodies within the equine sector.

Sir Colin was the founding chairman of the NEF and chaired the event for 20 years until his death in 2012. The award was introduced the following year in his memory.

Any individual or organisation from any equestrian field is eligible, as long as their outstanding qualities have not been formally acknowledged elsewhere.

Previous winners include equine sector stalwart Gordon Wesley (2019), farrier Dr Simon Curtis (2018), fire and rescue pioneer Jim Green (2017), Sue Martin, who runs Trent Park Equestrian Centre in London (2016), Paul Greeves former Executive Director and Keeper of the General Stud Book at Weatherbys (2015), Dr Andrew Waller on behalf of The Animal Health Trust (AHT) Infectious Disease Group (2014) and Martin Clunes on behalf of UK Equine Welfare Charities (2013).

To submit a nomination please read the checklist on the website and write, in no more than 100 words, why you believe your chosen candidate should be considered for the award. The NEF Sir Colin Spedding Award Committee will produce a shortlist of nominations, from which the winner will be selected. Multiple nominations for the same person will not carry additional merit and the decision will be final. The winner will be invited to attend the next National Equine Forum, where the Award will be formally presented.

Visit or email your nomination to Closing date midday on 31 July 2019.

The 28th National Equine Forum will take place on Thursday 5th March 2020. The event is run by a committee reflecting various sectors of the equestrian industry and has as its president HRH The Princess Royal.


3rd June, 2019.

Appointees take part in polo and showjumping in their spare time.

David Hopkins and Annabel Twiddy have joined Global Herbs’ sales team.

David, the supplements company’s new eastern area sales manager, is originally from Dublin. He has worked in the equestrian industry for the past five years and in sales since he was 17.

While working for Horseware Ireland, he was a Sales Rep of the Year finalist at the 2017 British Equestrian Trade Association (BETA) Business Awards.

A lifelong rider, David has hunted, competed in showjumping and showing, and worked in the Thoroughbred breeding industry in Ireland, America and Australia. Nowadays he concentrates on polo. A former Player of the Year with the Suffolk Polo Club, he has retrained a racehorse as a polo pony.

Annabel Twiddy has become Global Herbs’ area sales manager in the west.

Her previous career has covered sales in the banking industry and running a distribution company. She’s also managed her own competition yard and run a breeding programme.

Annabel began showjumping when she was ten, and now competes up to 1.40m on her horse Maggie.


3rd June, 2019.

A horse is heading to the famous Manchester TV studio this week.

In a first for TV’s Dragons’ Den, a horse and two dogs will be part of a pitch for business support.

The company and product involved are a closely guarded secret until after filming on Thursday.

However, sources have told ETN that taking equine and canine companions into the ‘Den’ has never been done before.

We are also reassured that the lift which appears to deliver contestants to face the ‘Dragons’ is in fact only pretend.

The episode is due to air this summer.


The British Equestrian Trade Association – recognised as the official representative for the equestrian manufacturing, wholesale and retail trade.

BETA International – the world’s leading trade fair for the equestrian, country clothing and pet product sectors.

British Equestrian Directory – an online directory with more than 10,000 contacts from the world of horse, pet and country.

Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW.
Tel: +44 (0)1937 582111 Fax: +44(0)1937 582778 Email: