An “affordable” new range of ASTM F1163-15/SEI certified helmets impresses at Kentucky.
Weatherbeeta Group, alongside its trade customer One Stop Equine Shop, launched a new collection of Dublin riding helmets at last month’s Land Rover Kentucky Three Day Event in Lexington.
The “stylish comfortable and affordable” Chevron, Jet and Opal helmets are priced from $32.99 to $59.99. They are ASTM F1163-15/SEI certified.
The Kentucky launch of this US helmet range coincided with BETA (British Equestrian Trade Association) Safety Week which Weatherbeeta Group supported with the introduction of new Dublin riding hats in the UK.
Doug Walker, general manager of Weatherbeeta Group, says that riders need the right tools to ride safely.
“In ours, and many other sports, there’s never been a greater focus on the dangers of concussion and the need for proper head protection,” he explained.
“A good fitting and safe helmet could save a life. And it needn’t be expensive. Dublin helmets are affordable for every budget and are ASTM F1163-15/SEI certified.”
Doug added that retailers can help promote rider safety too. “Tell your customers to replace their helmets after every knock to protect their heads. After all, our brains have to last a lifetime.’’
Kentucky visitors were able to try on the new Dublin helmets, with key account manager Madeleine Slack offering a fitting service during the event.
“The variety of fits and features ensured that all customers were able to walk away with a new Dublin helmet - and customers were impressed with the price of the product too,” she said.
The new Dublin Chevron, Jet and Opal are available in a variety of colors. They feature vents for breathability and a dial adjustment system for fitting.
The wearable, drug-free device – which owners can administer to their horses – is now available in the US.
English Riding Supply (ERS) has become the American distributor for ArcEquine, a therapy system being much talked about in Europe.
The microcurrent technology device for horses is wearable, drug-free and non-invasive. It’s designed for pain management and tissue repair.
ArcEquine is popular with European professional riders, trainers, owners, therapists and vets, although it requires no clinical training so can be used by all horse owners.
Microcurrent technology mirrors the body’s natural current. When injury occurs, ArcEquine kick starts normal functioning to assist with recovery.
New bridle range has added benefits for stockists too.
Noseband tightness and correct bridle fitting is a hot topic which Schockemöhle Sports has tackled head on with a new bridlework collection.
Select & Mix, from the German company’s well established Anatomic label, comes as separate components. So each horse’s bridle can be virtually made-to-measure.
Individually supplied nosebands, head-pieces, browbands and cheek-pieces co-ordinate in colour and shape to match perfectly. The end result is a seamless bespoke bridle.
Schockemöhle Sports’ Select & Mix works for stockists too. The separate bridle pieces are supplied in individual, high quality bags for effective retail display.
Indeed, helping a customer create a tailor-made bridle for a horse that had previously frustrated with its intermediate sizing means stockists can offer even more outstanding customer service.
Select & Mix nosebands and head-pieces feature anatomically pre-shaped nosebands and soft padding designed to suit sensitive horses.
All spare parts are offered in cob and full sizes.
Big buyers with large budgets make exhibiting at BETA International a hugely attractive prospect for US companies.
Around 4,500 of the industry's key movers and shakers looking for new and inspiring products arrive at this world-leading trade fair for three days of quality business and buying. Many are from large, multi-site retail chains or highly regarded independent stores.
Visitor figures are verified by Audit Bureau of Circulations (ABC), reflecting BETA International's commitment to transparency. This means that every visitor is counted only once, with no repeat entries ever included.
“BETA International is the professionals' one-stop-shop – a truly global event with a fantastic reputation,” said sales manager James Palmer. “We welcome more than 300 exhibitors each year and, thanks to our strong links with the equestrian industry in the US, this includes a growing number of American companies.
“BETA International 2019 will be our 40th show and we are extremely proud of this rich heritage and our rock-solid reputation. With favourable exchange rates and a large, captive audience of buyers, there has never been a better time for US companies to sign up to claim their share of this lucrative market.”
BETA International is the world's leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show takes place at the NEC, Birmingham, from 20 to 22 January.
For further information on exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email email@example.com or visit beta-int.com.
BETA Safety Week enjoyed a high profile presence at the Land Rover Kentucky Three-Day Event. This inaugural awareness-raising campaign devised by the British Equestrian Trade Association was represented at the CCI4* competition by two of the world's leading hat manufacturers, Charles Owen and Champion.
Both companies invited visitors and competitors along to their BETA Safety Week- branded stands for free riding hat and body protector checks as part of a drive to flag up the importance of safety gear and equipment that is correctly fitted, fastened and up to standard.
BETA Safety Week, which runs from 28 April to 6 May has become truly international with more than 60 US equestrian retailers joining their counterparts from across the UK, Ireland and mainland Europe to support the initiative, which encourages riders to visit their local stores to ensure that their safety garments are fit for purpose and ready for the season ahead.
Many top riders such as US showjumpers Laura Kraut and Beezie Madden have lent their backing and played a key role in BETA Safety Week's social media promotion. All 184 equestrian retailers taking part are included in a list of participating stores uploaded to the British Equestrian Trade Association's website, www.beta-uk.org.
On the Queen’s birthday, April 21, it was announced that British saddlemaker Fairfax Saddles has been awarded the Queen’s Award for Innovation. The Queen’s Awards are the top business awards in the UK and Fairfax Saddles is the only saddlemaker ever to be so recognised.
Though the award is based on the revolutionary Fairfax Performance Girth, which was developed to give Team Great Britain a performance advantage at the 2012 London Olympics, Fairfax Saddles is now renowned for its range of saddles, bridles, girths and breastplates, which are all handcrafted in Britain.
Fairfax products are developed with world-class elite riders and under scientific conditions to prove that they enhance the horse's performance, as was the girth. “No scientific data existed to show how much pressure an ordinary girth exerted on the horse, and how this impacted on its movement,” explains design director Vanessa Fairfax.
A combination of pressure mapping and gait analysis technology is used during product development and testing. The peer-reviewed papers resulting from the research work have been published in the scientific journals “The Equine Veterinary Journal” and “The Journal of Equine Veterinary Science”.
Vanessa Fairfax and her husband Rupert, co-owners of Fairfax Saddles, have been invited to Buckingham Palace for an awards reception in June.
Fairfax Saddles has enjoyed a close connection with BETA International since 1991.
BETA International sales manager James Palmer said: “We were thrilled to hear this great news and send our congratulations to Rupert , Vanessa and their team. Fairfax Saddles is highly regarded within the equestrian industry and its presence at BETA International is a fantastic reflection of the quality and craftsmanship available to our visitors.”
Riders of all levels and disciplines are invited to join Charles Owen and participate in BETA Safety Week from 28 April to 6 May. During the inaugural year of this event, equestrians around the world will have the opportunity to ensure that their safety gear is properly fitted and up to standard.
BETA Safety Week is taking place between two international CCI4* events: the Land Rover Kentucky Three Day Event (US) and the Mitsubishi Motors Badminton Horse Trials (UK). With top athletes performing on the world stage and riders around the globe starting the season in their respective disciplines, it is the perfect time for safety to be made a priority.
"It's an amazing initiative and I think there will be a lot of new material generated to help to get the message of safety across to riders," said Charles Owen Chairman Roy Burek. "The fact that it will cover almost 10 days is brilliant because it will allow this very important part of riding to get its due attention."
During the week, riders are encouraged to visit their local participating tack store to check that their current helmets and body protectors are up to standard and fitted correctly.
Charles Owen is joined by international organizations including The Pony Club, British Eventing and British Riding Clubs in celebrating BETA Safety Week. Top equestrians, including sponsored Airowear and Charles Owen sponsored rider William Fox Pitt and Charles Owen sponsored riders Beezie Madden, Laura Kraut, Nick Skelton and Charlotte Dujardin, have also committed to participating in what will be a landmark occasion for promoting a safer world.
The Western & English Sales Association (WESA) has been given a fresh, modern look.
The market organiser’s new look, such as a new website (www.wesatradeshow.com) and logo, are part of a significant re-branding package.
Since 1922, WESA has produced some of the largest markets in the industry.
“Naturally, the association has evolved throughout the years. With each market, WESA has modernized, as well as globalized,” said a spokesman.
“Now, WESA has emerged into an ever-growing, ever-changing international market that is attracting a global, multi-faceted audience of Western and English retailers, manufacturers and suppliers.”
While its representation has been updated, WESA’s mission and values remain the same.
Twice a year the American Equestrian Trade Association (AETA) tradeshow takes place at the Greater Philadelphia Expo Center in Oaks, Pennsylvania, USA with a goal to support and grow a strong equestrian industry marketplace. Their mission is to unite and advance the community of the equine trade business aiming to deliver education and bring together exhibitors and buyers across a three-day span. Following the success of the January tradeshow, Weatherbeeta Group intends on expanding their booth space at the upcoming August show.
Weatherbeeta’s Northern Hemisphere General Manager, Doug Walker supports increasing the size of the booth space to accommodate the new product introductions and the influx of buyers. “We had an excellent show in January. The WeatherBeeta ComFiTec range has created a stir and there’s a growing interest in Dublin and Collegiate as well,” says Walker” Walker believes the show is an excellent opportunity to showcase Weatherbeeta’s key brands and generate excitement about newly-launched products.
The company has designed a space that is inviting to buyers where they can come in and learn about the products first hand. The design of the new booth space is part of a long-term strategy to continue to showcase new products. Walker emphasizes that AETA is a show by the industry, for the industry. The ability to network with customers in person over the three-day span of the show is an opportunity you will not find elsewhere. Walker concluded, “AETA has worked extremely hard to improve the show and it’s priced very competitively while also being commercially good for our company. It’s an environment built solely upon cultivating relationships in the equestrian industry. Whether through scheduled appointments or walk-ins, companies at AETA have a three-day window to market their products and generate sales. “
The next AETA show will take place August 11-13,2018 at the Greater Philadelphia Expo Center where Weatherbeeta will not only showcase their latest products for the next upcoming season but will also host another media event with the largest American equestrian publications.
Re-live the atmosphere and meet the people behind the scenes via this video from January’s trade fair.
BETA International 2018 organisers have released a short film of the event.
With interviews, action clips and reaction, it’s a great way to re-visit the atmosphere of the show held at the NEC, Birmingham in January.
Sponsors, members of the press and organising team lend their opinions; while some famous faces can be spotted too.
BETA International returns to the NEC, Birmingham on 20-22 January, 2019.
Company named official supplier as its founder aims to compete at the world championships in Tryon, NC.
Horseware has been announced as the Official Equestrian Clothing and Blanket Supplier for the 2018 FEI World Equestrian Games (WEG).
Under the deal, the Irish based company has exclusive rights to produce and sell official WEG products during the championships in Tryon, North Carolina from 11 to 23 September.
“The brand will have significant vendor space onsite where attendees can purchase commemorative WEG merchandise and shop the full range of high-performance products offered by the brand,” say the organisers.
Horseware is producing the uniforms for all WEG staff and 3,500 volunteers, as well as awarding presentation coolers to each of the 850 participating horses.
Horseware’s founder Tom MacGuinness is aiming to ride on the Irish endurance team at WEG. He’s pictured with Sasha D’Allais, the mare on which he qualified by completing a 160km race in Spain last year.
"We’re delighted to be the Official Equestrian Clothing Partner for the WEG,” said Mr MacGuinness.
“We have had a long association with WEF [Winter Equestrian Festival] and this is an extension of that cooperation. We hope to bring truly special commemorative WEG clothing, as well as high performance fabrics for the staff apparel and prize blankets.
“We are very excited about this WEG and know it's going to be the best games ever."
Dressage competitors have been given the all clear to use some additional snaffle and Weymouth style bits.
More bits by Neue Schule have been declared ‘legal’ for use in USEF dressage competitions.
The British company’s Turtle Top with Flex Snaffle, Turtle Tactio with Flex Snaffle and Turtle Tilt Weymouth have received official approval from the USEF Dressage Sport Department.
The new rulings, which became effective on 20 February, reflect FEI [international] equipment regulations already in place.
Neue Schule bits are uniquely made from Salox Gold. Thanks to its high thermal conductivity, this material warms quickly to the temperature of the horse’s mouth.
Mette Larsen of Metlar is Neue Schule’s US distributor.
Leading British brands such as Gatehouse and Mark Todd can be shipped directly to US stores.
UK based wholesaler Trilanco has appointed a new international team to support its overseas distribution of equine, pet and agricultural products.
“Our international strategy was accelerated when [earlier this year] we became the exclusive trade distributor for Westgate EFI brands including Gatehouse and Mark Todd,” said Marylise Silk, head of international business development for Trilanco.
The wholesaler is in the early stages of developing a product catalogue specifically for its international customers, added Ms Silk.
North American trade orders are typically fulfilled by Trilanco via airfreight.
“This is the quickest and most efficient method of transporting goods overseas and is fully trackable,” said marketing manager Michelle Worrall.
“We can look at other shipping services to help meet US customers’ preferences. Customers can also arrange for their own courier to collect orders,” she added.
Alongside Marylise Silk, Trilanco’s new international team comprises international sales executive Danielle Jones, and international sales co-ordinator Rona Jones.
Michael Moore is responsible for overseeing the dispatch of Trilanco’s international consignments. He is supported by a growing number of warehouse operatives who pick and pack orders to be sent overseas.
“We want to keep growing in smart ways and establishing a new team to drive our international wholesale business is an invaluable asset,” said managing director Martin Balmer.
Trilanco exhibited at Global Pet Expo in Florida last month.
The company offers retailers more than 250 brands and over 22,000 products from leading manufacturers.
Last year Trilanco opened a $9.9 million, purpose-built warehouse at its Wesham, Lancashire, UK headquarters.
An attorney becomes executive director as the trade association’s board hires a new team.
King Management Group (KMG) has been appointed to run the American Equestrian Trade Association (AETA).
Abingdon, MD based KMG was founded in 2012 by Steve and Jackie King. The company specialises in managing not-for-profit organizations.
Ms King, now AETA’s executive director, will liaise with the trade association’s board headed by president Sharon Perrin.
An attorney, Ms King has held executive roles with the American Veterinary Distributors Association (AVDA) and Secondary Materials and Recycled Textiles Association (SMART).
Heather Lester has become AETA’s director of meetings and member services.
Also on the new team are association coordinator Casey Joseph and financial director Debbie Dacre.
The Trade Suppliers Directory (TSD) is the perfect way to keep American retailers in touch with suppliers from around the world, including the UK, US and Canada. Owned and published by the British Equestrian Trade Association (BETA) Group, this fantastic directory is hot off the press and raring to go with its revised and updated 2018 edition.
Packed with more than 2,000 entries and divided into 250 handy categories, the TSD is a highly accessible hotline to the people behind the brands and products. It has led the way for more than 30 years as the ultimate reference guide for the equestrian, pet, country and outdoor sectors – and is ideal for keeping behind the counter or on your desk as an office-based resource.
Companies in the US can buy their copy for only £22.50 by ordering here or contacting Jennifer Dalton in the EMC office, telephone +44 (0)1937 582111 or email firstname.lastname@example.org.
BETA International continues to forge strong links with the American equestrian industry as companies and retailers from the United States take their place at this unmissable global business and buying event.
Favourable exchange rates, the opportunity to develop export potential and the UK's tempting £4.3 billion equestrian market have led to an increase in American interest. Back in January, BETA International welcomed some of the United States's leading equestrian companies to its 2018 show and some of them have already booked their place for next year.
We pitched a set of questions to three of them – Absorbine, Life Data Labs and Majyk Equipe – to find out just what they thought about their BETA International experience this year and why they had taken the decision to exhibit in 2019.
Laurie Klafeta, Absorbine: We have exhibited for several years as part of our support programme for global distribution. The show provides an excellent opportunity for us to meet with our UK and European distributors in a friendly and relaxed atmosphere. It also allows us to showcase our entire range of products to both distributors and retailers, and gain valuable feedback.
Laurie Klafeta, Absorbine: Our UltraShield Fly Mask, which has been completely redesigned, incorporating technical fabrics to keep horses cool while protecting them from insects and UV rays. We also introduced new CoolDown After-Workout Rinse – it has a fabulous scent and really helps horses to relax as they cool down.
Beverly Pollington Sirjami, Majyk Equipe: We were pleased to be able to make plenty of sales presentations and lots of retailers stopped by.
Exhibitors reflect on the first of two 2018 AETA trade shows.
The January 2018 edition of AETA took place at the Greater Philadelphia Expo in Pennsylvania.
Many brands used the biannual show to showcase their autumn/winter 2018 collections; while retail buyers used the opportunity to meet, network and place orders for the coming season.
The winner of the Best Small Booth award was B//Vertigo. The accolade for the Best Large Booth went to Nunn Finer.
Quality rather than quantity of visitors was what struck Peter Phillips of British exhibitor Abbey England.
“AETA has always been a good show for us but it seemed quieter than usual,” he said. “However, there were serious customers who were buying and we came away with a good order book. We also made a couple of good new contacts and that’s really what it’s all about.”
Weatherbeeta increased its booth space, enabling it to showcase new products from its WeatherBeeta, Dublin, Collegiate and Kincade brands.
“For both new and returning customers, there was a positive reaction to the ranges,” said Jessica Manson, Weatherbeeta’s US sales director.
On the Sunday, Weatherbeta hosted a media event. Equestrian publications were invited to see the latest products and meet the sales team. Food and refreshments were available too.
More stores need to support AETA, according to Marcus Cridland of Shires Equestrian. And he wasn’t the only one reflecting that view now that the American Equestrian Trade Association (AETA) owns and runs the trade fair.
“The show suffered from the usual lack of support from retailers which is disappointing, especially when you consider the effort and expense that exhibitors invest,” he said.
“On the upside, those retailers who did attend seemed happy to order and overall the show ended quite well for us. There seemed to be mixed thoughts from exhibitors, but a decent number said they had a good show as well.”
Marcus confirmed that Shires Equestrian will be attending the August AETA.
• The next AETA is on 11-13 August at the Greater Philadelphia Expo.
Fresh from AETA January, exhibitor and wholesaler John Nunn of Nunn Finer Products ponders the future of trade shows.
Wow, what’s one to say about AETA January show held at The Oaks, Pennsylvania the week following BETA International?
For those of us who remember the early 90s, when vendors then would say “it’s not the show it used to be”, it’s clearly not the show it was even in the 90s and throughout the 2000s!
The only blessing now is that, as an exhibitor, you’re not taking up your time with retailers who are not really true retailers and so you can’t get to the important retailers who are standing waiting for you to get done talking to someone that isn’t going to buy anyway.
What we do find is that the aisles are three-quarters empty - but the retailers that are there are actually buying. Maybe a bit more conservatively than previously, but they are writing orders and seem to be rewarding the wholesalers that are bringing new products to the table.
The word is that about 275 stores attended AETA January. I really don’t know how that sizes up to other years, but it seems pretty close.
At the show, it’s fun to hear various views on counteracting the changing environment we’re all facing.
There are more in-store ‘trunk’ shows – to which local trainers are invited to see what’s new - some nights having three or four different manufacturers’ reps coming in to show off the new stuff. Then there’s the retailer starting up a small mobile store and heading out to the local shows. It all goes to prove that you have to go out and get business even more than ever before.
Back at AETA, wholesalers generally reduced their booth spaces in order to cut costs; I doubt it really hurt them. My company kept the same size, which I think is the right thing to do currently. However, I can’t say that I overdid it to begin with; I’ve always been a bit frugal with the space!
I could probably name off the top of my head eight wholesalers that didn’t show up at all. They may have decided to show only once a year. Remember, we have a spring and a fall show, so both shows don’t work for everyone.
The issue with trade shows nowadays is that we, as wholesalers, give the stores no real reason to go, especially in harder times. We all produce full color catalogues, beautiful websites and have sales reps traveling in and out of their doors several times per year.
There has to be some sort of a dollar saving, and in a lot of cases there is. Besides that, AETA has done a super job, even giving out tickets that offset your hotel expenses and providing free dinner for everyone.
Having a trade show in a wintery environment doesn’t help. But the facility is contracted and, until the contract expires, AETA can’t head off to that warm, tropical winter show that might or might not help it. It’s hard to say.
So do I have the answer? Heck no… I only wish I had that crystal ball that was going to tell us the future of trade shows. Fall 2018 AETA here we come!
American companies planning to exhibit at BETA International 2019 are being urged to book by 2 March to secure significant savings.
“Companies will need to act fast to beat the deadline, which is now only a day away,” said BETA International sales manager James Palmer. “Those that do can take part in our popular early-commitment scheme, which, when combined with our prompt-payment plan, can deliver savings of 7.5% net on the cost of stand space.” *
To qualify, companies must book space by 2 March, pay a deposit by 21 September and the balance in full by 9 November. All discounts are made in the form of a rebate payment during March 2019.
“The show offers American businesses the perfect opportunity to reach out to new audiences and develop their export potential,” added James.
BETA International is the world's leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show takes place at the NEC, Birmingham, from 20 to 22 January.
For further information on exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email email@example.com or visit beta-int.com.
* T&Cs apply
The brand is creating a collection to empower Canadian competitors across eight horse sports ahead of this summer’s World Equestrian Games.
Noel Asmar Equestrian is continuing its partnership with Equestrian Canada (EC) as the Official Apparel of the Canadian Equestrian Team (CET) for the 2018 FEI World Equestrian Games (WEG).
“WEG is an amazing opportunity to work with riders in a wide range of disciplines, each with their own unique story and inspiring journey,” said Noel Asmar, president and CEO of Asmar Equestrian.
“We’re excited and truly proud to be designing styles that will empower the team and create a national unity across the disciplines.”
As the Official Apparel of the CET, Asmar Equestrian will dress team athletes, grooms and support personnel as they represent Canada in the eight FEI disciplines of dressage, driving, endurance, eventing, jumping, para-dressage, reining and vaulting.
WEG 2018 is on 11-23 September, 2018 at the Tryon International Equestrian Center in Mill Spring, NC.
EC president Meg Krueger said she was “thrilled to continue this exciting partnership. The quality and reputation of Asmar Equestrian is internationally renowned, and has put Canada on the map as a top producer of equestrian and lifestyle apparel.
“We look forward to continuing to provide our athletes with a cohesive look that fosters the ‘one team’ philosophy across all disciplines, and elevates CET brand recognition.”
British made saddlery is among the best in the world. But why does this traditional industry still revolve around a town in the heart of England?
Walsall is world famous when it comes to saddlery manufacturing.
In the workshops scattered around the town, the latest generation of leather workers uses skills that can be traced back to the 16th century.
Tanneries were sited along the major tributaries of the River Fleam, which flows through the English Midlands, in the early 1500s. But it was not until the 18th century that Walsall began to take shape as a center for the leather trade.
By 1813, there were six bridle-cutting firms operating in Walsall as well as seven curriers who dye and color the leather ready for manufacturing.
By the end of the 19th century, lorinery - the manufacture of the metal components of equestrian equipment - ranked alongside Walsall’s other major industries.
So why did Walsall become a hub for the leather trade? The answer lies in the town’s geography… All the raw materials needed to produce leather were close by.
Hides were easily obtainable due to the abundance of cattle grazed on the lush pastures of local counties South Staffordshire and North Warwickshire. The lime needed to remove the hair from the hides was excavated from the lime pits of nearby Rushall. And oak bark, a tanning agent, was available from the adjacent Cannock Chase or Forest of Arden.
Although the saddlery products have evolved over the centuries, the history of the Walsall leather industry is one of continuity rather than change. The town’s concentration of skilled leather workers has ensured the town’s reputation for high quality leather goods. Pride in British craftsmanship is a recurring theme.
Frank Baines, a 70 year old Master Saddler and Fellow of the Society of Master Saddlers, has spent a lifetime in Walsall.
“Like so many of the people here, I became interested in the industry due to family connections,” he says. “My grandfather talked me into following his footsteps and I never looked back. The time, effort and skill that the craftspeople of Walsall put into making a saddle really does need to be recognised – it is second to none.”
After some 55 years in the trade, Frank handed over his business to his son Garry and daughter Victoria. And he sees a bright future for others coming into the British saddlery industry.
“There are plenty of opportunities today for people wanting to enter the trade. Once qualifications are gained and apprenticeships complete, it is still very much possible today to set up a business to be proud of,” he says.
“The quality of British made saddles, bridles and other leather goods remains at the forefront of everyone involved in the sector.”
• With thanks to information supplied by The Society of Master Saddlers. To find out more visit www.mastersaddlers.co.uk
A renowned horsewomen proves she knows a thing or two about fitting riding helmets.
Lisa Goretta of Ohio based Big Dee’s Tack & Vet Supply has been named Charles Owen Helmet Fitter of the Month.
Lisa has been in equestrian retail for three decades and has had horses – starting in the hunter ring and then transitioning to dressage – for almost 50 years.
She is also a USEF Dressage Technical Delegate and was a steward at the 2016 Olympic Games in Rio.
At Big Dee’s Tack & Vet Supply, Lisa ensures that all of the store’s employees are fully qualified in proper helmet fitting.
She also works with local riding clubs and helps educate ride leaders on correct helmet fit.
American farriers are working with fellow professionals from the UK under a new initiative.
Significant savings are on offer to companies planning to exhibit at BETA International 2019. But don’t delay…
BETA International 2018 certainly lived up to its reputation as the unmissable trade buying event for equestrian, country clothing, outdoor and pet products as it welcomed 4,044 visitors* and almost 300 exhibitors from across the UK and overseas to the NEC, Birmingham from 21 to 23 January.
The brightest and very best new products were celebrated in the Innovation Awards – leading industry accolades – during BETA International 2018, at the NEC, Birmingham, on Sunday 21 January.
With only weeks to go until BETA International 2018, retailers in the US are being encouraged to pre-register for a free visitor pass to the show. Securing attendance will allow them to join industry counterparts from across the globe and put them first in line for some of the world's finest, most innovative and inspirational new products.
A British saddle brand owner is making the gesture to American saddle fitters visiting BETA International.
As American and Britain unite to celebrate the engagement of HRH Prince Harry and Meghan Markle, polo themed products could be in high demand next year. Here’s why…
A well-known British wholesaler is to present informative talks on its stand at BETA International 2018.
Network or relax; the choice is yours as BETA International organisers lay on after-hours drinks and nibbles for everyone.
Equestrian non-profits invited to attend free launch at trade show.
Great exchange rates and a huge selection of exclusive show offers can really help US companies to offset the cost of visiting BETA International and allow them to take their place at this global industry gathering.
Innovative ranch and garden range available across North America.
The Society of Master Saddlers is offering training to saddle retailers and equine professionals.
Helping horses live comfortably into their golden years is the aim of a new supplement
Organisers have just announced some of the new names and returning exhibitors for the 2018 trade fair.
A North Carolina based distributor reports a surge in retail orders for socks to complete traditional Scottish outfits.
A new movie with an equestrian theme is set to delight horse lovers of all ages.
Companies wishing to secure a presence at BETA International 2018 are being reminded of the show's Prompt Payment Rebate Scheme, a money saving initiative designed to reduce and spread the cost of exhibiting.
A US Equestrian sponsor has extended its support to encompass equine pest control.
An established saddle fitter plans to offer all-round tack consultancy to her local equestrian community.
California’s Sonoma Horse Park will be more stylish than ever later this month, thanks to a new partnership just announced.
More English exhibitors than ever will join their Western counterparts at a Denver trade show from tomorrow (8 September).
ETN spoke to exhibitors at the Greater Philadelphia Expo Center on 12 – 14 August where AETA has a new organizing team in place.
An equestrian trade show due to be held this month has been called off, despite its experienced organisers “trying everything.”
A company has been firing up new furnace capacity its 180 year old foundry to create brass giftware.
A new partnership is set to foster even stronger connections between a popular brand and the equestrian community.
Kerrits Equestrian Apparel has announced a new partnership with e-commerce holding company Tenth Avenue Commerce (TAC).
Kerrits’ founder and CEO Kerri Kent, the company’s management team and staff remain in place.
“We’re now able to invest more in building deeper relationships with our customers and move forward with several new initiatives,” said Kerri of the new partnership.
TAC invests in leading brands across various industries, bringing its expertise in data-driven digital marketing to each partnership.
“We’re committed to collaborating with a company who strives to produce their goods in the US and has such a deep connection with their customers,” said TAC’s CEO Michael Chapin.
“We look forward to working with the current staff at Kerrits to help the brand grow.”
Founded in 1986, Kerrits is based in the Columbia River Gorge. The company is a member of the Equestrian Land Conservancy, uses ethically produced fabrics and manufactures the majority of its products in the US.
TAC, an affiliate of Tenth Avenue Holdings, is based in New York and Connecticut.
Founded in 2011, TAC owns and operates From You Flowers, Eve’s Addiction, H. Bloom, Brook & York, Send Flowers and Social Media Link.
The co-owner of a saddlery store has been praised for her contribution to rider safety.
Patty Cameron of Gallops Saddlery has been named Charles Owen Helmet Fitter of the Month.
Patty has co-owned the Tigard, Oregon store with Diane Snow for 18 years.
Charles Owen commended Patty’s dedication to ensuring that each of their customers leaves the store with a safe, well-fitted helmet.
The sight of New York police officers riding in a certain style of saddle is boosting retail sales across the USA.
With an international airport on its doorstep, American companies have easy access to the world’s leading B2B show for the equestrian, country clothing, outdoor and pet product sectors.
HOW POLO BELTS INSPIRED A LIFESTYLE BRAND
British royal Princes William and Harry love the game – and now polo themed accessories are being snapped up by retailers across the US.
Luxury South American inspired lifestyle brand pampeano has seen sales rocket by 328% following its US debut earlier this year.
Its expertly hand-crafted leather pieces can now be found in 14 cities across the country.
pampeano's pieces can be recognised by Aztec pampa diamond patterns hand-woven on leather using wax-dipped saddlery threads.
First seen on pampeano’s leather polo belts, the theme carries through to its bags, wallets, washbags and keyrings.
Pampa diamonds represent the peaks and troughs of the Andes Mountain range.
Award winning retailer signs off after a career in which she’s helped make riders safer.
BETA International 2018 sponsors