Big names sign up as trade fair reverts to Sunday, Monday, Tuesday dates.
BETA International is set to be a must-visit event for retailers and buyers as leading companies show their commitment to the exhibition on 11-13 September 2022.
Stand space for the show at NAEC Stoneleigh, Warwickshire is 75% sold, say new organisers Impact Exhibitions & Events who also stage the pet and aquatic industry events, PATS and AQUA.
Companies who have already booked stands at BETA International 2022 include Abbey England, Bliss of London and Cavaletti Saddles, Charles Owen & Airowear, Elico Equestrian/Jenkinsons, Equilibrium Products, ETN, LeMieux, Mackey Equestrian, NAF, Neue Schule, Shaws Equestrian, Shires Equestrian, Silvermoor, The Original Muck Boot Company, TopSpec Equine, Vale Brothers, Waldhausen, Westgate, Science Supplements and Woof Wear.
“There are some exciting plans to make the 2022 exhibition an unmissable event in the equestrian industry calendar,” said organiser Gordon Thomas.
“Companies are booking their stands for the September show and it’s wonderful to be holding it at such a lovely venue as NAEC Stoneleigh, which the equestrian market knows and love.”
Sarfraz Mian, CEO of main sponsor Neue Schule, commented: “As activities open up and international travel becomes easier after the pandemic lockdown restrictions, we look forward to welcoming our customers from the UK, across Europe and beyond, back to BETA International.
“Currently, there’s a huge amount of enthusiasm for equestrian activities and this can only be good for the industry. It points towards it being a highly successful BETA International for all concerned.”
In a change for 2022, the show reverts back to running on a Sunday, Monday and Tuesday, after being held on Thursday, Friday and Saturday in 2021.
However, many key features - including the New Product Gallery and seminar programme - will return.
HKM Sports Equipment (UK) has booked its stand for BETA International 2022. Said director Laura Parry: “It presents the opportunity to showcase our products and new collections and gives our customers the chance to make their forward orders for the upcoming seasons. It is also a perfect opportunity for us to meet new potential customers.”
Citrus-Lime’s head of sales and supplier partnership, Grant Hadwin, commented: “BETA International is arguably the most important show in the equestrian calendar. We wouldn’t be anywhere else in September.”
Barbara Huddart, head of marketing at Bedmax which is to exhibit again this year, added: “BETA International provides a platform for us to meet our existing customers, to introduce ourselves to potential new customers and for open discussion with others within the industry.”
Annabel Frater, head of marketing at Silvermoor, said BETA International was “the number one equestrian trade event. From networking with industry stalwarts to showcasing our latest products to the right audience, BETA International gets it right year after year."
And Paul Jeffery, of Saddlery Trade Services (STS Walsall), said: “BETA International gives smaller companies like [us] a chance to network with our customers and demonstrate our new products. It also gives us a chance to meet new clients and build lasting relationships.”
Retailers and buyers wishing to register for free entry to BETA International should visit www.beta-int.com where a list of exhibitors can also be found.
To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on 01892 862848 or email fiona.dagger@impact-exhibitions.com.
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