ETN is the sponsor of the New Product Awards at BETA International, and we’re delighted to share who won the awards at this year’s event. All products entered remain on the Horse&Rider New Products Showcase for visitors to come and see tomorrow too. Without further ado, here are the winner of the 2024 ETN New Product Awards…
Bedding & Yard:
Winner – Hay OptiMizer with the OptiMizer Install.
Judges’ comments: “Durable product which encourages natural feeding. Can be used in the field or stable. A quality well designed product.”
Runner Up – STUBBS ENGLAND with Shelfie
Judges’ comments: “A handy twist on an established product which has been made in the UK.”
Clothing & Footwear:
Winner - Reincoat with Reincoat Air
Judges’ comments: “Well priced jacket which fitted nicely and has good features including DWR finish (high waterproof finish). HiViz and air vents for breathability. Great fit.”
Runner Up - Woof Wear with All Season Waterproof Trousers
Judges’ comments: “Easy fitting trousers offer flexibility for riding and work use. A lovely design which has been well thought through.”
Feed, Supplement & Forage:
Winner - Equine Products Ireland with Gastro Prep.
Judges’ comments: “A robust product designed to promote good health and condition in young horses. Lots of benefits which can be applied to a wider market.”
Runner Up - Silvermoor with Eco Treatsies
Judges’ comments: “Health treats for everyday use.”
General & Gift
Winner - Platinum Ltd with Platinum Christmas Gifts
Judges’ comments: “Great products for gifting. Attractively packaged for the end consumer”
Horsewear, Horse Care & Equipment
Winner - Shires Equestrian with Tempest Original Ultra Drying Rug
Judges’ comments: “Well priced wicking rug for drying horses, deep sided and new innovation made it a great contender.”
Runner Up - Equidaw of London with Luxury Cooling Leg Wraps.
Judges’ comments: “A well thought through product that will be beneficial for competition horses and general use.”
Saddlery & Tack
Winner – Bomber Bits with the Full Cheek Bomber Blue Elliptical.
Judges’ comments: “Ergonomic plastic modelling gives good merging of plastic and metal. Excellent smooth finish. Good price point and lightweight.”
Runner Up – Ergon with NewTree
Judges’ comments: “Injection moulded tree with lateral movement and adjustability. UK made with fast production times.”
Safety
Winner – Visiwhip with Visiwhip Original Flag & Whip.
Judges’ comments: “Innovative product for road safety and horse training. Good price point”
Runner Up - Equilight with LED hi-viz Quarter Sheet.
Judges’ comments: “Nicely made product offering full hi-viz cover and good breathability.”
Sustainability
Winner - Silvermoor with Eco Treatsies
Judges’ comments: “This product covers all areas of sustainability from source to product and manufacturing process through to packaging.”
Runner Up - Equinetree with Bridle Mela T Strap.
Judges’ comments: “Eco friendly packaging and label. Attention paid to sustainability details in a variety of different ways.”
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