“It's a privilege to now lead these iconic brands,” says appointee.
Finest Brands International has appointed Kerem Atasoy as its new chief executive officer (CEO).
He joins the home of Champion, Toggi and ProLine Sports from luxury fashion retailer Farfetch having previously worked for Harvey Nichols and Google.
A majority share of Finest Brands International was acquired by TDL Media, Michael O’Rourke’s Irish investment company, in March 2024.
Sarah-Jane Fedarb, managing director of Finest Brands, said: “I am delighted to hand the reins over to Kerem whilst remaining a director and shareholder.”
Michael O'Rourke said he is “delighted” to welcome Kerem to Finest Brands.
“His proven track record in leading global businesses and driving innovation in the fashion and retail industries makes him the ideal person to take our brands to new heights,” he added.
Kerem Atasoy said: “I am thrilled to step into the role of CEO at Finest Brands International and to lead these heritage brands into their next chapter of growth.
“Growing up as a competitive show jumper, Toggi and Champion were brands I admired and trusted. It's a privilege to now lead these iconic brands and the team through this exciting evolution and amplify them to a global audience."
