ARIAT AND HORSEWARE AMONG BIG BRANDS BOOKED

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Organisers report “a strong tailwind” ahead of show. 

Bookings for spoga horse 2026 were up 25% on last year by the end of March.

Around 250 applications from 24 countries have prompted organisers to highlight the trade fair’s international relevance.

More than 85% of last year's exhibition space is already booked at  Koelnmesse, the venue for the show in Cologne, Germany on 7 - 9 February.

Innovative products from internationally-known big brands will be on show at spoga horse 2026.

Companies committed to exhibit at spoga horse 2026 include Ariat, Amahorse, Ekkia, Equovis, Equest, Equestrian Stockholm, Euro-Star, Fleck, Gruppo Selleria, HKM, Horseware, Joh's Stübben, KASK, Kerbl, Kingsland, LeMieux, Leovet, Neue Schule, Passier, Pikeur, Prestige, Roeckl, Samshield, Schockemöhle, Schweizer-Effax, Sprenger, Suedwind, Theo Sommer, UVEX, USG, Vestrum and Waldhausen.

"We are feeling the benefit of the positive tailwind of the overall equestrian sport industry," says J. Bernd Voss, director of spoga horse. 

He added that the show was to “create exciting incentives for our trade visitors in the form of new participation options."

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