Feature area has been revitalised.
BETA International is delighted to announce that Horse&Rider Magazine is to return as sponsor of the New Product Showcase, one of the key features at the show, where visitors get to see what’s new in the equestrian trade.
This year, the New Product Showcase has been revitalised to include a 10-minute pitching slot on the Seminar Theatre stage. Brands will be able to delve into the product development and unique selling points, giving visitors a deeper understanding of what sets each product apart. There will be limited spaces on the showcase, so exhibitors are encouraged to enter their products as soon as possible. Prizes will be awarded to the best in each category, which this year will be divided into saddlery and tack, safety wear, feed and supplements, stable and yard, equestrian wear, and horse wear.
“We’re delighted to continue our association with the BETA International New Product Showcase in 2025. Innovation is such an important part of the equestrian industry, and being able to bring exciting new developments to our readers is really important to us,” said Louise Kittle editor-in-chief Horse&Rider Magazine.
“We know how popular the New Product Showcase is for buyers, and we are thrilled to have Horse&Rider returning as a sponsor for 2025,” said Liz Ormesher, BETA International’s event director. “We’re also really pleased to share that Horse&Rider will be showcasing the winners of the New Product Awards in the magazine after the show, as in previous years, offering added exposure and value to those who take home an award.
“Being supported by industry leading brands is essential to a show like ours, and having the support of Horse&Rider, in addition to Gallop Equestrian, and headline sponsor Neue Schule, is so important to elevate the experience for all in attendance.”
BETA International sponsored by Neue Schule takes place on Sunday 28 & Monday 29 September at the NEC Birmingham. To find out more about the show, exhibitors, features and to secure your free pass to attend, please visit www.beta-int.com.
