Event highlights the products every retailer needs to stock.
Hero products from companies exhibiting at BETA International are to be highlighted in a new feature area at September’s trade show.
The Best Seller Spotlight will give visiting retail buyers inspiration and sight of key products which exhibitors believe they should stock.
Next to each entered product will be a card explaining its salient points, allowing visitors to make notes or follow up with a visit to the supplier’s stand at the show.
“The Best Seller Spotlight has been created as a direct response to feedback, and we are excited to see it at this year’s show,” said Claire Williams from BETA International.
“We understand how daunting it can be to see so many products and not really know where to start, particularly for new retailers and those looking to add new brands to their existing range in store.
“This way, retailers can look at the Spotlight, see gaps in their current stock, and feel more confident when going to speak to exhibitors and place orders. We think it’s going to work really well, and we look forward to being able to support retailers and exhibitors in this way.”
The Best Seller Spotlight complements the Horse & Rider New Product Showcase where visitors can see popular staple products alongside innovations.
For more information on BETA International or to get a free ticket for the 2024 event (22nd-23rd September at NAEC Stoneleigh), see www.beta-int.com.
