New survey reveals why visitors flock to the annual trade fair.
The news that BETA International 2025, sponsored by Neue Schule, is to return to the NEC, Birmingham has resounded well within the trade.
Strong stand sales, conducted by Raccoon Media on behalf of the British Equestrian Trade Association (BETA), have seen more than 75% of space already booked for the show on 28/29 September.
“We’ve been delighted at the reaction to the move back to the NEC,” said Claire Williams, BETA’s executive director.
“Not only will it attract exhibitors and visitors from further afield thanks to its transport links, it also emphasises the importance of the event for the equestrian sector and offers an exciting future for BETA International as it enters its 46th year.”
What visitors like about BETA International
More than half of all visitors attend BETA International to find new suppliers and products, a survey conducted by the organisers at last month’s trade fair reveals.
Nearly two thirds attend for the additional reason of networking with fellow members of the trade.
Making the most of show-only offers and seeing specific exhibitors is what draws a fifth of visitors to the show.
The move to the NEC was widely welcomed with 40% of visitors saying it made them more likely to attend the 2025 event.
The show’s autumn timeline also got the thumbs up from visitors, with nearly two-thirds preferring it to the historical January dates.
Preferential booking rates
Early booking rates are available until next Thursday (31 October) for companies wishing to secure their space at the 2025 show.
BETA International 2025 takes place in Hall 2 of the NEC – next door to the pet industry event PATS which is in Hall 1 at the same time.
Email tradefair@beta-int.com for rates and information on available space.
