New owner to collaborate with BETA team.
BETA International has been acquired by Raccoon Media Group.
The trade show - which returns to the NEC in September - will be run by Raccoon’s newly launched Animal Health Division in collaboration with the British Equestrian Trade Association (BETA) team and its Trade Fair Committee.
Raccoon organises the National Equine Show, plus other consumer events including The Running Show and The Cycling Show. It has acquired BETA International for an undisclosed sum.
“This acquisition offers a unique opportunity for BETA International to grow and adapt within the expanding landscape of the equestrian industry,” said Claire Williams, executive director of BETA.
“With Raccoon’s commitment and expertise, we look forward to delivering even more value to our members, exhibitors and trade visitors in the years to come.”
BETA International 2025 is on 28/29 September in Hall 2 at the NEC, Birmingham. The PATS pet industry trade show is to run concurrently in Hall 1.
“Fresh investment”
Raccoon says BETA International “will receive fresh investment and innovative enhancements designed to strengthen its role as the go-to event for the equestrian trade, offering new opportunities for networking, education and business growth.”
Nicole Cooper, newly appointed CEO of Raccoon Media Group’s Animal Health Division, who will be working with the BETA team, plans to introduce new features while maintaining the event’s trusted format and character.
“We are thrilled to be a part of BETA International’s future and are committed to enhancing what has made the show essential to the equestrian community,” she said.
“With Raccoon Media Group’s resources and expertise, we aim to build on BETA International’s established reputation and create a dynamic event that provides greater value, connection and insight for all visitors.”
Mike Seaman, Group CEO of Raccoon Media Group, added: “BETA International has earned its place as a vital event for the equestrian trade, and we are honoured to support its growth within our Animal Health Division.
“Our goal is to expand opportunities for exhibitors and the wider equestrian community, creating an unparalleled event experience alongside our National Equine Show.”
BETA International was founded by the trade association in 1979 as a travelling trade fair. More permanent homes at Doncaster and Sandown Racecourses saw the show expand and become BETA International.
In 1995, BETA International moved to the NEC, Birmingham. Following a hiatus for the Covid pandemic, the show ran three times at NAEC Stoneleigh.
ETN will continue its exclusive media partner status with BETA International.
Read the full press release here
