“An exciting new future for the industry’s show.”
BETA International is to return to its former home - the NEC, Birmingham.
The 2025 show will be managed by a new team with BETA (British Equestrian Trade Association) Group working in partnership with Raccoon Media Group to deliver BETA international in the future.
Raccoon Media Group, which runs The National Equine Show annually in March, is to handle BETA International’s organisation, sales and marketing.
The BETA Trade Fair committee – comprising ten members drawn from the industry – will continue to advise on the event’s content and development.
Neue Schule is set to return as main sponsor of BETA International 2025 when it returns to Hall 2 of the NEC.
The NEC, Birmingham was BETA International’s home from 1995 to 2020. Following a hiatus during the Covid pandemic, the show moved to Stoneleigh.
BETA International 2025 will be held on Sunday and Monday 28/29 September.
International appeal
Among the reasons for the move are “the proximity of the NEC to road, rail and plane links offering easier access for both exhibitors and visitors, national and international,” said Claire Williams of BETA.
The 2025 dates are also set to appeal to suppliers and retailers wanting to participate BETA International.
“A move slightly later in the month moves us further away from the events that occupy much of the earlier part of September,” added Claire, “and from the very busy period of stock intake for the autumn/winter ranges.”
Delivering growth
As well as the National Equine Show, Raccoon Media Group runs a number of high-profile exhibitions including The Running Show and The National Cycling Show. In total, it organises four events at the NEC and 17 globally.
Leading the new BETA International organising team will be Liz Ormesher, already a familiar face to many in the trade via her role as event director of The National Equine Show, a consumer event.
“In working with a specialist event organiser such as Raccoon, we are aiming to deliver growth for BETA International that the industry is calling out for on both a domestic and international footing,” said Claire.
“We are confident that this move will assist in attracting exhibitors and visitors from further afield, both within and outside of the UK.
“A move back to the NEC emphasises the importance of the event for the equestrian sector and gives BETA International stability that will enable Raccoon to deliver a dynamic event and an exciting new future for the industry’s show.”
BETA International 2025 will continue to host many of the show’s long-standing features such as the new product showcase and seminar theatre.
Any companies interested in booking a stand for 2025 should contact sales@beta-int.com
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Image by u_lu08bxy928 from Pixabay
