Stockists can hone product knowledge and win prizes.
SPILLERS is making it fun for retailers to learn about its low-calorie fibre range with an interactive training quiz complete with prizes.
It’s designed to help retailers expand their product knowledge while enjoying a bit of friendly competition, says the feed brand.
The new scheme will be rolled out by SPILLERS’ regional sales managers during in-store visits over the coming months.
Retailers take a five-question product quiz, with the chance to ‘Spin the Stirrer’ for prizes including branded kit.
“This initiative is all about supporting our retailers in an enjoyable and interactive way,” said Nikki Collins, trade sales manager at SPILLERS.
“We know product knowledge is key to helping customers find the right feed for their horses, and by making learning fun, we hope to give retailers confidence in recommending our low-calorie fibre range.”
SPILLERS’ low-calorie fibre feeds include Happy Hoof Molasses Free, Happy Hoof and Fibre Lite Molasses Free.
