Altered business model is driving growth.
Harry Hall is reporting a predicted turnover of £6.8 million for the financial year ending 2023.
The West Yorkshire based brand has seen an increase in revenue growth of 26% over the past 12 months, taking it to a total increase of 109% since 2020/2021.
A major catalyst for its growth, says the company, has been the pivoting of its business model from a solely B2B operation to a B2C focus.
The change began at the end of 2017 when trade supplier Matchmakers International relaunched with a direct-to-consumer online offering.
Today, the Harry Hall One Club offers products, insurance and benefits such as free shipping to its 41,000 members.
Harry Hall is home to the Masta, Protectmasta, Caldene, Tottie, Harry Hall, Cottage Craft and Mastacare labels.
Says managing director Liz Hopper: "The last few years have been pivotal to the success of Harry Hall - realigning the business to become solely focused on serving the needs of the consumer and adapting to the changing landscape has been a key driver in the exceptional growth in our revenue.”
She added that new benefits and perks were planned as part of One Club membership “to further cater to the needs of our members and become a one-stop-shop for all things equestrian.”
This year will see the launch of a new Harry Hall app, plus a will writing service for One Club members.
