Entrepreneur takes shareholding in “true innovator.”
Technology tycoon Lars Letonoff has invested more than £100,000 in a product designed to improve riders’ balance and straightness.
Equiseat Aid is a wrap worn around the rider’s strongest leg to encourage symmetry in the saddle. It works by training muscle memory, and retails from £69.
Lars Letonoff, the former president of KnowBe4, has become a shareholder and board member at Equiseat Aid Ltd, joining founder Vickie Dennis, Ruth Schofield and Kate Dennis.
“Equiseat Aid represents a unique opportunity to support a company that’s truly innovating in the equestrian market,” says Lars.
“Their product has the potential to make a real difference for horses and riders and I’m thrilled to help them grow and reach their full potential.”
Equiseat Aid says the investment will be used to accelerate product research and development, and enhance its marketing.
