Restructure will “hone in on our strengths.”
Zebra Products is to streamline its brand and product portfolio over the coming months.
The move comes as the UK distributor of renowned European brands marks its 25th anniversary.
“Technical products for horses and riders are what we do best, so going forward we will amend our portfolio accordingly to reflect this,” said managing director Simon Middleton.
Zebra Products is to continue to represent Amerigo, Bucas, Cavalor, EG07, Equipe, Finesse, Mattes, Menetics, Nathe, Sprenger, uvex and Veredus in the UK.
Simon says that refocusing the company will “enable us to hone in on our strengths.”
He added that Zebra Products is to concentrate on brands and products that “work well in this new trading era in which we all find ourselves.”
The North Wales based company will continue to supply retailers with the other brands it currently handles until a solution is found for their future business in the UK.
Simon and Lindsay Middleton, who founded Zebra Products 25 years ago in 2000, both compete in eventing and dressage.
Today, Zebra Products supplies technically advanced products to the trade and works with many top competitors.
