“A launch brings added excitement,” says event organiser.
New British brand evoke has been named Official Safety Partner of the National Equine Show (NES).
The riding helmets collection is also taking naming rights and sponsorship of the Gin & Fizz Bar at next weekend’s (2/3 March) consumer event at the NEC, Birmingham.
“We wanted to launch with a bang,” says David Mitson, evoke CEO.
evoke is the result of three years’ development and £3m investment, he added.
The launch of the brand’s first range of riding helmets and jockey skulls - with an “industry first” helmet replacement policy - will be followed by a lifestyle and technical apparel collection in the spring/summer.
“I am delighted that our first partnership is as Official Safety Partner of the National Equine Show,” said David.
“We wanted to launch with a show that is forward thinking and innovative. We have a few surprises lined up, so I’m sure the weekend will prove to be a great success.”
National Equine Show director Liz Ormesher added: “It’s always a joy to have new products and brands on display at our show and a launch brings an added level of excitement.
“We are looking forward to working with evoke on bringing [visitors] specific safety-related content and welcoming an exciting new product to the equestrian safety market.”
