NEW OWNER AIMS TO REVIVE BRAND’S MARKET SHARE

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Major wholesale agreement reached.


Kerry Balment, pictured with her horse Rocky, liked CleanRound products so much she bought the company. (Photo
JUMA Photography's website)

Clean Round Ltd – supplier of medicated shampoos and biosecurity products for horses and dogs – has a new managing director and part-owner.

Aberdeenshire based Kerry Balment, who works in the oil industry, has already acquired one third of the company behind the CleanRound brand from founder Bob Walker.

The plan is for Kerry’s holding company Wolveswood eventually to own 80% with Bob retaining a 20% involvement. He continues to be part of the new team.

Last week, the company concluded an exclusive wholesale partnership deal with Trilanco.

New owner was a customer

Kerry’s association with CleanRound began as a customer. She has five horses including a show hunter.

“I was a customer and then I couldn't find it in stock anywhere when I went to repurchase,” she told ETN. “So, I contacted the company and Bob told me his plan was retirement and that the business was for sale.

CleanRound medicated shampoos and hygiene products come in a choice of fragrances.

“You could say that I liked it so much, I bought the company, to borrow a famous saying.”

Market share

CleanRound products are available to the trade, directly to retailers or via wholesaler Trilanco.

“My plan is to change as little as possible while working to get the market share back,” added Kerry. “Then we’ll take it from there.”

CleanRound was founded in 2012. Last month, the brand sponsored a new international showjumping grooms award at the Horse of the Year Show (HOYS).

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