POPULAR CLOTHING BRAND TURNS TO THE TRADE

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Label to work with stockists after years of direct-to-consumer supply.

Aztec Diamond’s latest collection is available to the trade.

Aztec Diamond has launched its latest clothing collection to the trade after a decade of direct-to-consumer sales. 

The contemporary label is already working with “a select group” of ten stockists – and wants to collaborate with more.

Its first full season available to retailers arrives at the end of October.

Pace Partnership is handling Aztec Diamond’s move into wholesale. 

“We have worked with Barbour, so we know our way around the country and equestrian trade very well,” Natasha Bailey from the brand-building agency told ETN.  

“We can help form strong partnerships with stockists and have input into the marketing and PR as well as the wholesale side,” she added. 

Aztec Diamond was founded by Jordan McCabe ten years ago. 

“This step allows us to share our passion for equestrian fashion with a wider audience while ensuring that our products are showcased in the best possible environment,” she said.

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