RECORD-BREAKING SPONSOR EXTENDS TRADE FAIR SUPPORT

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BETA International to return to its traditional Sunday, Monday, Tuesday dates this September.

Neue Schule has agreed a two-year extension to its main sponsorship of BETA International 2022.

The trade event reverts to its traditional show days of Sunday, Monday and Tuesday when it returns to NAEC Stoneleigh on 11-13 September. 

North Yorkshire based bits and bitting specialist Neue Schule is BETA International’s longest standing main sponsor, having backed the show for nine years. 

“BETA International has proved to be incredibly valuable for Neue Schule throughout our years of sponsorship,” said CEO Sarfraz Mian. 

“The trade fair delivers excellent UK and international exposure, and has brought results that have far exceeded our expectations.”

New organiser

BETA International 2022 will be run by Impact Exhibitions & Events.

The company, which stages the pet and aquatic industry events PATS and AQUA, is organising BETA International behalf of Equestrian Management Consultants (EMC) – the commercial arm of the British Equestrian Trade Association (BETA).

“We’ll be working closely with BETA’s trade fair committee to make sure the show continues with its winning formula,” said Gordon Thomas of Impact Exhibitions & Events.

“There are some exciting plans to make the 2022 exhibition an unmissable event in the equestrian industry calendar.”

To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on 01892 862848 or email fiona.dagger@impact-exhibitions.com.

For the latest news and developments visit www.beta-int.com.

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