Admission is free and includes entry to adjacent pet trade event.
Visitor registration is open for BETA International 2025, sponsored by Neue Schule.
The trade show returns to the NEC, Birmingham on 28/29 September under the new management of Raccoon Media Group.
Admission is free to eligible visitors. Car parking is at NEC rates, with a £5 discount if pre-booked.
Delegates who register for BETA International also gain free entry to PATS, the pet trade show to run on 28 – 30 September in the adjacent hall at the NEC.
More than 100 exhibitors have already booked stand space for BETA International. They include LeMieux Products, Gallop Equestrian, Neue Schule, Charles Owen and Red Gorilla.
Attendees can also look forward to informative talks and sessions hosted by presenter Rosie Turner (née Tapner).
For more than 40 years, BETA International was owned and organised by EMC Ltd - the commercial arm of the British Equestrian Trade Association (BETA). The show returns in September to the NEC, where it ran from 1995 to 2020 before a move to NAEC Stoneleigh.
“[BETA International] has been redesigned as the ultimate hub for networking and business growth, providing an unparalleled opportunity for suppliers to connect with leading retailers, wholesalers, import and exporters, industry professionals and press and media,” says Sophie Wright, marketing manager at Raccoon Media.
