Good news for those hit by Burghley cancellation.
The 72nd Horse of the Year Show (HOYS) is set to go ahead on 6 – 10 October at the NEC Birmingham.
It’s welcome news after Burghley, due to take place on 2 – 5 September, was cancelled last week due to “continuing coronavirus uncertainty.”
HOYS organisers Grandstand Media pledge “very robust health and safety measures” when a ticketed audience attends the show.
Trade stand bookings are currently at around 70%, with applications open for more.
While remaining optimistic that HOYS will happen, organisers acknowledge there is “still some uncertainty” around coronavirus.
“If we are unable to run in 2021 due to Covid, we will give all exhibitors the option of a future date or a full refund,” said Carl Storey, tradestand manager at Grandstand Media.
“This should provide traders with some peace of mind knowing that their investment is completely safe.”
HOYS has frozen trade stand rates for 2021.
“Given the current climate, we did not feel it was right to increase our trade stand rates at this time,” said Carl.
HOYS 2021 has reduced its usual trade stand space by 40% - from around 5,000 square meters to 3,000. “This will have a positive impact on the attending stands as there will be less competition than in recent years,” added Carl.
In another change, HOYS’ TopSpec Showing Arena will be in the same hall as the retail village.
