And hints it’s the first of many.
A supplier has introduced what it hopes will be the first of many “exclusives” to be sold by single retailers.
Equilibrium Products has launched a Christmas themed version of its Crunchits treats in partnership with Hope Valley Saddlery.
Very Berry Christmas Crunchits are low sugar treats naturally flavoured with strawberry, cranberry and cherry for the festive season.
“This is a Hope Valley exclusive, so these treats aren’t available anywhere else, including our own website,” said Equilibrium Products’ UK sales director Laura Szuca.
“This is the first of hopefully many exclusives being sold via one key retail partner,” she added.
Judy Young, CEO of Hope Valley Saddlery said: “Our customers love the Crunchits treats for their horses.
“To be able to offer them the chance to put a new bag of treats under the Christmas tree from Hope Valley for their horses is fantastic.”
