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BETA INTERNATIONAL ACQUIRED BY EXPERIENCED EXHIBITION ORGANISER

New owner to collaborate with BETA team. BETA International has been acquired by Raccoon Media Group. The trade show - which returns to the NEC in...

BETA INTERNATIONAL TO RETURN TO THE NEC

“An exciting new future for the industry’s show.” BETA International is to return to its former home - the NEC, Birmingham.  The 2025 show will be...

WHY BETA INTERNATIONAL 2024 WAS “BRIGHT, BUSY AND BUZZING”

Visitors hail well-presented stands and networking opportunities.  BETA International brought the equestrian trade together at NAEC Stoneleigh on Sunday and Monday (22/23 September). Next year,...

TEN REASONS THIS COMING SUNDAY OR MONDAY SHOULD BE IN YOUR...

The trade gets set to gather for unique industry event.  There’s still time to register to visit BETA International 2024. Everyone involved with the equestrian trade...

TRADE FAIR TO HOST POST-OLYMPICS DEBATE

Show releases presentation programme featuring top speakers.  Equestrianism at the Olympics and cyber security for businesses are among the diverse topics up for discussion at...

“I’M LOOKING FORWARD TO SUPPORTING OUR CUSTOMERS”

Newcomer joins group at the heart of equestrian industry. Rachael McCarthy has joined the team at the British Equestrian Trade Association (BETA) Group as office...

LEMIEUX RETURNS AS SPONSOR OF THE LEMIEUX COFFEE SHOP AT BETA...

“We’re delighted to have the company supporting the show in this way again.” BETA International is excited to announce that LeMieux will be sponsoring the...

SPONSOR RETURNS TO SHOW’S NEW PRODUCT SHOWCASE 

Retailers can see what’s new in one place. Horse&Rider Magazine is to sponsor the New Product Showcase at BETA International 2024 for a second year. The...

BETA INTERNATIONAL HAS A NEW ONLINE HOME

Website delivers extra insights for show’s exhibitors and visitors.  BETA International, the UK’s premier equestrian and country trade fair, has launched a new website to...

TRADE’S BIG HITTERS AIR THEIR VIEWS

And equestrian heroines set to judge event’s best stands. Industry insiders are to debate the state of the equestrian trade watched by a live audience...

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STORE TO CLOSE FOR GOOD ON CHRISTMAS EVE

“We’re proud to have served the local community.” Attlee’s Country Store in Dorking will be closing its doors for the final time on Christmas Eve. The...
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