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NEW COMPANY IS REVIVING POPULAR BRAND

“Our initial batches have already sold out.” The RACE brand name – for years associated with RACE Leather Dressing - has been acquired by a...

NEW DISTRIBUTOR FOR POPULAR BRAND

“We’re excited to get started.” Country Direct has taken on the UK distribution of Fleck whips.  The German brand was previously supplied to retailers by Zebra...

BRAND MAKES RETAILER TRAINING FUN

Stockists can hone product knowledge and win prizes. SPILLERS is making it fun for retailers to learn about its low-calorie fibre range with an interactive...

“THE HORSE IS AT THE HEART OF EVERYTHING WE DO,” SAYS...

Yesterday’s launch highlights evolution, tradition – and a sprinkle of equine royalty. Dodson & Horrell introduced a new-look logo yesterday (18 February). Based on its famous...

LEADING DISTRIBUTOR TO STREAMLINE PORTFOLIO

Restructure will “hone in on our strengths.” Zebra Products is to streamline its brand and product portfolio over the coming months. The move comes as the...

BRAND IN SIGNIFICANT NEW SPONSORSHIP DEAL

“We love to support riders coming up through the levels.” LeMieux is to become title sponsor of the Grassroots Championships at the Mars Badminton Horse...

BRAND CHAMPIONS OFF-ROAD ACCESS FOR RIDERS

And welcomes latest bridleways development.  Gallop Equestrian is lending its support to an equestrian access group as it works to promote and preserve off-road riding...

EQUITY FUND ACQUIRES ANOTHER EQUESTRIAN BRAND

Backing means “the sky’s the limit.” The equine boots and accessories brand Veredus has been bought by an Italian investment company.  Milan based Arcadia SGR already...

POPULAR CLOTHING BRAND TURNS TO THE TRADE

Label to work with stockists after years of direct-to-consumer supply. Aztec Diamond has launched its latest clothing collection to the trade after a decade of...

SALES AGENT JOINS HIGH-FLYING BRAND

“Stock availability is good; delivery times are brilliant…” Mike Mills has joined Henry Bell Wild Bird Care’s national network of sales agents. He is representing the...

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ARIAT AND HORSEWARE AMONG BIG BRANDS BOOKED

Organisers report “a strong tailwind” ahead of show.  Bookings for spoga horse 2026 were up 25% on last year by the end of March. Around 250...
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