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FAMOUS BRITISH BRAND STEPS INTO EQUESTRIAN MARKET

Label has long been popular with celebrities from sport and screen. Platinum Agencies is to bring the famous Pringle brand to BETA International 2022. Long equestrian...

SUPPLIER OFFERS BLACK FRIDAY TRADE DEALS

Discounts are up to 25% off. Battles’ Coldstream Equestrian brand has Black Friday trade deals running until Monday 29 November. There’s 25% off everything in the...

THIRTY-SECONDS TO SELL YOUR BRAND

Why video should be in your marketing mix. Has a video clip ever sent shivers down your spine or reduced you to tears?   Without doubt...

WHY YOUR LOGO ISN’T THE MOST IMPORTANT PART OF YOUR BRAND…

Which companies are getting it right? When you think of a brand, what do you think of?  An iconic logo, perhaps? Maybe particular fonts or colours?...

PARTING WAYS: BRAND STOPS WORKING WITH WHOLESALER…

Equisafety has parted ways with Weatherbeeta after several years working with the wholesaler. The hi-viz specialist is engaging its own team of regional sales managers,...

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RETAIL EMPLOYEE HAS A WINNING LIGHTBULB MOMENT

“Our offer is head and shoulders above what other businesses are offering in the region . . . perhaps even nationwide.”  Michelle Billington, who works...
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