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NICE TO MEET YOU…

When first impressions really count.  People make an assumption about you within the first seven seconds of meeting you.   Even during faceless communication such as phone...

HOW CAN WE GET CUSTOMERS SPENDING POST COVID-19?

Essentials have been selling. Now it’s all about turning consumer ‘wants’ into ‘needs’?  Persuading customers to come back and start spending again requires resilience and...

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FRESH LOGO “IS JUST THE BEGINNING”

New owner makes its mark on show. BETA International has a new logo ahead of its return to the NEC, Birmingham on 28/29 September.  The trade...
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