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WHAT’S IN A (COMPANY) NAME?

The real-life pros and cons of a rebrand… by a managing director who’s just done it. It’s a bold move in a sector where names...

IS THIS THE COOLEST EVER NAME FOR A HORSE TREAT?

New product has winning branding and retailer incentives. Dodson & Horrell’s new equine treats – Encouragemints - were named in a competition won by Lancashire...

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LET’S SUPPORT OUR FARMERS, SAYS BRAND

“It’s high time the equestrian industry gave a Buy British campaign a go.” A feed manufacturer has voiced its support for British farmers following concern...
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