WELL-KNOWN FACES’ NEW VENTURE BRINGS EUROPEAN PRODUCTS TO UK RETAILERS…

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Image by Freepik.com

… with a plan to overcome import issues.

The Equestrian Agency - comprising Peter Wilkes, Kelly Whapples and Stacy Coates - is exclusively representing Waldhausen in mainland UK. 

Waldhausen, founded in Cologne in 1836, is among Europe’s largest equestrian wholesalers and brand owners. The company distributes own-branded products, E.L.T. clothing, Swing body protectors and brands such as Beris Bits.

The new team distributing Waldhausen to the UK trade. From left, Kelly Whapples, Stacy Coates and Peter Wilkes of The Equestrian Agency with Klaus Winkler of Waldhausen. 

The Equestrian Agency says it is “overcoming import issues” for UK retailers by working with Waldhausen to offer “competitive DDP (delivered, duty paid) prices [thereby] removing retailer import hassles.”

Peter is covering north of Birmingham, and Kelly is looking after trade customers in Birmingham and south.  

“Waldhausen offers something for the quality boutique retailer right through to the mass market sellers,” said Peter.  

“Oh, and Waldhausen does not sell direct to consumers. It’s all about the retailers.”

Peter Wilkes and Stacy Coates were previously associated with Vale Brothers. Kelly Whapples is an experienced salesperson who’s worked with various equestrian wholesalers. 

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